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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. Half say they will buy less overall. Shoppers did not.

Pricing 52
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Where is B2B marketing headed in 2020? 7 predictions

Biznology

Forecasting the future is a dangerous but irresistible practice for observers like myself. As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. So, the table is set.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. Kennedy Blue, an eCommerce business in the wedding industry, has to overcome a long buying cycle plus many sales objections due to its innovative business model.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce Marketing Cloud

The expected price hikes come as the global consumer economy is undergoing a digital transformation. A key factor impacting buying behavior online and in person is inflation, which has accelerated rapidly in recent months. consumer-price increase across all spending categories. The Producer Price Index grew 7.3%

Cost 98
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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point.