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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. For B2B, this could mean identifying an account (not just an individual’s) past buying patterns and provide results based on their unique history and specific needs.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Losing a beneficial feature.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

While testing, I examined different factors like key features and use cases. Best eCommerce Personalization Software of 2024 Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers. In a hurry?

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

Use the Memberships feature. In 2018, YouTube rolled out its Memberships feature for channels with more than 30,000 subscribers. This would include providing members with special members-only content, as well as other perks like merchandise. Patreon is similar to the YouTube Memberships feature, but you get to set your prices.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. of online orders, totaling $927 million in sales, used “buy now, pay later,” a 20% increase from the previous year. Source ) U.S.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Instead, it takes into consideration the entire conversion path — from a website visit to purchase. Customers don’t want to deal with businesses that make them jump through hoops and build unnecessary complexity into their buying process. Better Understand Your Sales with Merchandising Analysis.