Aberdeen

DECEMBER 31, 2019

Check out this week’s episode featuring guest host and Aberdeen’s Principal Data Scientist, Benjamin Cavicchi and Frank Days, VP of Marketing at Enterprise DB. He also lead marketing for TwinStrata where he restructured the marketing team and re-positioned the company prior to its acquisition by EMC.

Peer-to-peer 40

Peer-to-peer Business Paid Search Agency Intent Data 40

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

The Lead Agency

NOVEMBER 3, 2019

Leverage Influencer Marketing When making a purchase from the technology sector, consumers often don’t have extensive, in-depth knowledge of different technical features of the product. By incorporating influencer marketing into your current strategy, you can capture this considerable purchase intent.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Top of Funnel Advertising Agencies 48

Exo B2B

MAY 25, 2021

Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. LinkedIn “Ads” increase purchase intentions by 33% 8. The arrival of “live” was a turning point in 2020 and already in 2021, new options and features are being added at a frantic pace. 33% of B2B buyers search on LinkedIn.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Aberdeen

APRIL 30, 2019

The traditional nature of events limits tracking capabilities while most follow-up interactions via email lack the extensive personalization or lead qualifications needed to see substantial ROI. You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here.

Marketing Management 40

Marketing Management Marketing Budget Business Lead Qualification 40

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs. How does it Affect Conversions?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Aberdeen

APRIL 9, 2019

At HireVue, she leads a team of Data Scientists who build and optimize products that are revolutionizing how hiring and training are done. You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here.

Marketing AI 40

Marketing AI Business Purchase Intent Youtube 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Vidyard

APRIL 1, 2014

Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. The only difference is that your content should map to your buying cycle and turn viewers into customers.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Aberdeen

DECEMBER 31, 2019

Check out this week’s episode featuring guest host and Aberdeen’s Principal Data Scientist, Benjamin Cavicchi and Frank Days, VP of Marketing at Enterprise DB. He also lead marketing for TwinStrata where he restructured the marketing team and re-positioned the company prior to its acquisition by EMC.

Peer-to-peer 16

Peer-to-peer Business Paid Search Agency Intent Data 16

QuanticMind

OCTOBER 24, 2017

Featuring: Kishore Kanakamedala of @Google. Toward the goal of continuing to build innovations to drive more foot traffic for stores, Kanakamedala recommends acquiring more omnichannel consumers by: Building engaging ad experiences that reach consumers when they’re looking to buy, when they happen to be in the area.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

OCTOBER 9, 2014

But they may not fill out a form and become a lead right then and there. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Remarketing provides the opportunity to: Turn bounced website visitors into leads. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Conductor

DECEMBER 10, 2019

We’re trying to segment things into early stage intent, top-of-funnel stuff, all the way down to purchase intent, bottom-of-funnel-type keywords and then trying to develop content to meet those different search intents. ” Erik: Right, “Buy this, buy this.” Christine: Very cool.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Sprout Social

FEBRUARY 28, 2023

The #1 platform for B2B marketers According to a study by LinkedIn, it’s the leading platform for lead generation. And, a LinkedIn audience has twice the buying power of the average online audience. Ads on LinkedIn do especially well Ads on LinkedIn garner a 33% increase in purchase intent for brands.

Statistics 141

Statistics Linkedin Paid Content B2B Thought Leadership 141

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Acquire new leads ahead of the Holidays.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

SalesIntel

APRIL 16, 2021

Google Drive’s Quick Access dashboard, Gmail’s Smart Reply feature, and Amazon’s product recommendation system are good examples of the use of behavioral customer segmentation. Know the primary product features and benefits sought by customers to evenly target or address each customer. Develop targeted products.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Aberdeen

NOVEMBER 18, 2019

It’s available on Spotify , iTunes and YouTube. Topics vary but cover such subjects as voice search marketing, SEO auditing, lead generation, usability testing, ABM, micro-influencer marketing, marketing automation, and more. The Chili Piper’s Demand Gen Chat helps B2B marketers with revenue contribution and lead throttling.

Multi-Touch Attribution 63

Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63

Outbrain

DECEMBER 30, 2019

YouTube was one of the first platforms to offer six-second ads. The short flick features a girl named Ellie, who appears alongside Archie the Reindeer. YouTube relies on in-stream ads , for example. For example, once a viewer sees a video for a product, a link appears so that they can buy the item right away.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

MAY 16, 2023

Using visually appealing ad creative can spark an emotional connection with your audience, leading to increased brand recognition and customer loyalty: Moreover, Facebook offers various ad formats , most of which lend themselves greatly to clothing businesses. It’s very much a plug-and-play system in that sense. It’s fitting (no pun intended!)

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

Hubspot

MARCH 31, 2020

That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly from Pinterest. It’s important to note there are personal and business accounts on Pinterest.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. Although both terms are used interchangeably, a marketing funnel is different from a sales funnel: The marketing funnel primarily emphasizes the broader stages that prospects go through, from initial awareness to becoming qualified leads.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Aberdeen

APRIL 23, 2019

You can also find us on Spotify , iTunes and YouTube , or have the latest episode delivered directly to your inbox by subscribing here. Do you know which specific companies are currently in-market to buy your product? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Marketing Management B2B Thought Leadership Business 40

Single Grain

FEBRUARY 17, 2020

It places the focus on capturing a person's attention and making it easy for them to spend time with the brand, rather than pushing them into buying something right away. According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Single Grain

AUGUST 4, 2020

What’s great about customer education is that it has many uses and benefits: You may also be interested in: * The Anatomy of an Effective SaaS Lead Generation Strategy. * Helping a user go from beginner to expert with your product will lead to a loyal customer in the future. For instance, are you in need of more qualified leads?

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116