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14 Ways to Get More Use Out of Your Buyer Personas

Hubspot

“Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. “Also, Example Eddie hates Snickers bars,” you continue, "but he''s quite partial to Toblerones." Just keep reading!).

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9 Ways to Make Your Marketing Analytics Actionable

Hubspot

For example, if you're a unicorn breeder and you blog about various unicorn care-related topics, you might find that your readers are more interested in topics about unicorn diet than unicorn exercise. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

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Top 5 Retail Customer Experience (CX) Strategies for 2020!

Martech Advisor

We’ve all heard of brick-and-mortar stores (even our favourite ones) going out of business, thanks to the e-tail revolution. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

How to Use This Tool To use Ahrefs, you need to buy a premium subscription, which runs from $99 – $99 per year. You have to spend some credits to view the complete search results : The tool gives you 1,000 credits for free, and after you’ve used them, you can buy more credits for as little as $20.

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Social listening: Your launchpad to success on social media

Sprout Social

The food industry is a prime example of how both concepts work and why they matter. For example, restaurants need to know what customers are buzzing about. For example, why are customers reaching out in the first place? Here’s an example from CAVA. A social listening example from a restaurant chain. Our suggestion?

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6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

Beyond Google, your business listings on other online platforms like Yelp, Facebook, Bing, Apple Maps, Factual, Foursquare, and Infogroup can ensure that customers are encountering your business across a wide variety of sites and apps. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?