Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Leadspace

MARCH 22, 2023

Doing this successfully means creating increasingly accurate, dynamic, and unified profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven insurance that we’re delivering the right message to the right people at the right time. That’s where Leadspace Revenue Radar comes in.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

PathFactory

JULY 29, 2022

At the centre of this partnership, Oracle’s robust technology and commitment to a frictionless buying process, alongside PathFactory’s proprietary content intelligence will usher in a new approach to improving the B2B buyer and seller experience. Eloqua Customer? ” Read the full Oracle announcement here.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Only B2B

OCTOBER 20, 2020

Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Lead nurturing is defined as building relationship with your leads and nurturing them thoroughly throughout the buying process.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 118

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. Here are six things you can achieve once you’ve integrated LinkedIn with the ML Platform.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. This personalized approach shows that you’re genuinely interested in their process and their success as they evaluate solutions.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Ledger Bennett

APRIL 1, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. These are just some of the tactics you could employ to digitise your sales process. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Avitage

MAY 2, 2012

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites). recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Thanks to everyone who participated in the survey!

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Cintell

APRIL 7, 2016

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ClearVoice

APRIL 14, 2023

For example, the conversion rate may tell you that 1% of visitors decided to buy your product or 2% downloaded an e-book. Some examples include Marketo, Eloqua, and Pardot. In this way, you let your needs drive the decision process, as opposed to the convenience of using an existing solution. Marketing automation software.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Buying Committee (this is something you’d set up in your settings).

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Research, guides, and marketing surveys help guide B2B marketers down the right path.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

NuSpark Consulting

AUGUST 23, 2018

This process helps to increase their web traffic in two ways. Note that if the goal had been thought leadership, the measurement and tracking process would have been entirely different. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Crimson Marketing

SEPTEMBER 12, 2014

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). They just use them! How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

JULY 30, 2013

I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. I genuinely enjoy catching up with the vendors during report preparation, but must admit that my favorite part of the process is analyzing the data once it’s assembled. See www.raabguide.com/vest for details.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. They focused on the buying journey, using HubSpot’s CRM tie-in with Marketing Hub to create targeted content on Facebook, using an integrated tool, Facebook Lead Ads in HubSpot. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. This required spending huge amounts of money on channels and tactics that were impossible to measure.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Belkins

JANUARY 24, 2021

It is an assessment process to define whether your potential clients are likely to move down your sales funnel. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. What is lead scoring?

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. Marketing going from unmeasured to measured, and all the effects that that had on the people and the processes and the technology and the understanding. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Digital B2B Marketing

JUNE 14, 2012

Your content supports the sales process and effectively communicates the value of your solutions to prospects. Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. You are ready to take your content marketing to the next level.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Let’s talk about that relates to what we do talk a lot about here, along the acquisition side, which is the buying journey. I think often times, we think of the buying journey too often as ending when someone buys.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. This has made the marketing funnel longer, and the actual sales process shorter. Add this to Mister Wong.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.     Most notably, the B2B buying process has undergone a significant transformation within the past three years. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?).

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

JUNE 8, 2011

On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. This was intriguing. So the claim to be first is questionable. But a proper lifecycle analysis tool would go much further.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100