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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together.