ViewPoint

MARCH 31, 2011

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Conversely, having a readily-available data source encourages marketers to build their own database. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Zoominfo

OCTOBER 28, 2018

Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. throughout the buying journey. It’s an extremely flexible platform.”.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. No one has higher standards than millennials, who are playing a bigger role in buying committees as their careers progress. To keep up, marketers need to overhaul and future-proof their content engines.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Zoominfo

OCTOBER 28, 2018

Without them, you have very little insight into how a company operates, how they make their purchase decisions, and where they are lacking in the technology department. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.

Enterprise Management 100

Enterprise Management Eloqua Work Management Zoominfo 100

Ledger Bennett

APRIL 1, 2020

Whether that’s a new market opportunity, using the time to deliver projects BAU simply wouldn’t allow for, or developing new innovations and ideas to improve your revenue engine for when we finally come out the otherside. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Whether that’s a new market opportunity, using the time to deliver projects BAU simply wouldn’t allow for, or developing new innovations and ideas to improve your revenue engine for when we finally come out the otherside. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. Why Generating Sales-Ready Leads Is a Challenge.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Rev

MAY 21, 2018

To be sure, intent data should be one of many signals marketers use to identify when companies are in market. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. In our own study , we found that companies who exceed lead and revenue goals are 3.4X Download the persona optimization framework.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The sheer volume of these data presents an unprecedented opportunity for marketers. The use of analytics in B2B marketing and sales is actually lagging other industries.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

thePoint

MARCH 16, 2021

It is time to wrap up the “7 things every CEO should know about marketing” series with our final topic, #7 – the hidden pothole that I believe you as a CEO should avoid. It is the martech pothole (“martech” being the common term used in the industry for marketing & sales enablement technology solutions).

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. As such, marketers have discovered that they need to approach the consumer differently.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. We do, after all, want people to buy this thing. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Forrester 120

Forrester Buyer Personas Lead Ranking Peer-to-peer 120

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Social media and content marketing are not inexpensive, they’re just different expensive. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123