Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. SiriusDecisions - SiriusDecisions - SiriusDecisions provides senior-level executives with the sales and marketing operational intelligence required to improve topline performance. Cambridge, MA – [link]. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

DECEMBER 16, 2013

At Dreamforce this year we met up with Scott Logan, Marketing Campaign Manager at inContact, and we were thrilled to hear about how they’re using video to make the buying process easier for customers, and closing a significant number of deals based on a clients’ initial interaction with video content.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

JULY 7, 2016

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”. was a thing.”.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. I am a strong advocate of presenting content in the context of the buyer's role and buying stages.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? “We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

thePoint

MAY 25, 2018

This inventory can help gauge where you are now and create a roadmap over time to accomplish that staffing/outsourcing goal. You must have a least one strong advocate in sales leadership. For example, sales cannot simply reject anything other than leads where the customer is ready to buy. Find out why they buy from you.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. If you’re not focused on the right leads, you’re losing valuable time.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Convince & Convert

MARCH 18, 2016

I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps. Welcome to episode number 2, dos, of Marketing Marvels, the show from Convince & Convert Media where I help you discover new marketing technology to improve what you’re doing in your business. Jay: Hey guys, it is Jay Baer.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Take the time to outline the required fields for every asset, including theme, channel, persona, buying stage, and team.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. When you create content think about how each piece is going to help your buyer with their needs and where it is most appropriate in their buying cycle. How much content do we create?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

DealSignal

JANUARY 19, 2021

Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. Use intent data to see which leads are ready to buy. Remember, only 2-5% of any target audience are actively engaged in the buying journey at any given time.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” That’s for sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” That’s for sure.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Marketing Institute

APRIL 26, 2018

Their advice during the keynote panel Let’s Get Real: What Does It Take to Run an Enterprise Publication may help you take on your tough challenges – and maybe even get some sleep. Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Why this works.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Vidyard

DECEMBER 9, 2014

Even if a lead has disengaged for a while, truly useful, relevant and personalized content can be used to bring opportunities back to life and help your brand become top of mind when prospects are finally ready to engage or buy. Cetera Financial Group had these types of nurturing goals in mind early in 2014.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Tools that help with landing page creation are abundant and cheap. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. And this is where I think the marketing rubber hits the sales road.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hinge Marketing

DECEMBER 29, 2015

It also automatically nurtures prospects until they are qualified and ready to buy, which shortens the sales cycle and decreases the amount of time a business developer spends with each prospect. My sales cycle is too complex and too long for marketing automation. Time equals money, and that is an ROI. Mine too!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. The first startup I did was a company called Eloqua in the marketing automation space. ” John Barrows: I love it man. Where do you see us right now?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

SnapApp

DECEMBER 14, 2016

Sales enablement. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62