B2B DIY Media Buying, or Use A Pro?
B2B Marketing Savvy
JULY 9, 2009
Media Buying: DIY (Or Not?) Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy. million placed in a single I/O with a handful or less publishers/sites is a far different management challenge than a $300K buy spread across 3 geos, 10 pubs w/rotating creative. Cost/Value v.
40 
Let's personalize your content