Webbiquity

JULY 21, 2010

Tap into how your products will make summer activities even more fun. Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Email marketing service JangoMail came up with some tips you may find helpful. •

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Get ideas for product development. Ultimately, no one knows the challenges that your prospects face better than your prospects themselves. Answer prospect questions.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

MARCH 9, 2010

If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Buy my stuff now!&# Production was active, consumption was passive. That equation is now reversed.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. any significant price point, non-commodity products). The company’s original focus was on web analytics. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?),

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? The buying process has fundamentally changed. Prospective buyers are overloaded with information. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: products and services.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JANUARY 18, 2010

In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# They’ve identified several alternative products or services that will solve their problem. What is the key point that makes them choose to buy from your company above all others? Brad Shorr.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? How to Take Advantage of the New B2B Buying Behavior by Fast Company. . • It enhances your organization’s image (e.g.,

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. P riority (maintain a sense of urgency).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JULY 15, 2010

Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff? They already have … just look at the herd mentality of Internet guru product launches. How is brain research influencing marketers? And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

WebMarketCentral

NOVEMBER 3, 2009

Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. So how do you add life, and SEO value, to a product page?

SEO 20

SEO Product Digg Tagging 20

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) What ways can you inspire loyalty and engagement with your readers/ clients /prospects? How can you use the status trigger to persuade people to use your services or products? What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Since social media marketing is labor-intensive, we should offshore it.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. The new layout also lets companies feature product videos as well as targeted display advertising.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JULY 28, 2010

Marketers can no longer rely on interrupting prospective customers in order to get their attention; they need to earn it by producing content that people want and then making that content findable when buyers are searching. By not participating in social media, you embolden your critics while ignoring your fans. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. And second, that funds will be limited and must be spent very carefully.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Buy yourname.com if it is available.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

Buyers used to rely on marketing for product information because even though they knew the information would be biased, detailed product information was scarce and difficult to obtain. The solution isn't to SHOUT EVEN LOUDER, it's to take a step back and try to understand what kind of information your prospects really need.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JULY 19, 2010

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. With 27 categories from agricultural to transportation products and nearly 10 million visitors per month, TradeKey connects an incredible range of buyers and sellers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Your customers and prospects are talking about you online. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Sally Falkow reports research on new influences in the B2B buying process (e.g., product photos, diagrams, infographics, trade show pics etc.), Hmm, sounds a lot like WPO.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Product Development. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. In the past year, groupware companies have started looking more critically at their products and services to see how their. Approvals. |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Webbiquity

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. Prospect (124).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

MARCH 24, 2011

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Take a step back and think about what your readers want to learn about.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40