Writing on the Web

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions. Blog this on Blogger.

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Neuroscientists Discover “WIIFM” Center in Brain…

Writing on the Web

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. What do you think about this?