readwrite

DECEMBER 14, 2010

The ad buying page is so fresh and new that the “thank you” page you’re sent to after completing the form just shows a page not found error. Not everyone is so excited about seeing a turn-key ad buying solution, though. “Selling trending topics is like gaming Digg,” Falls said.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Buzz Marketing for Technology

JULY 14, 2010

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. But can you really get a good handle on the business impact in real time? Not really.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? Stumble upon something good?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? Stumble upon something good?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Don’t lead with links, lead with valuable content. Search will never be the same as it was as recently as a few years ago. It’s worth it! Facebookers : Everyone in the entire world is on Facebook.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? See the reputation management question below. Do I have to use all of the elements of web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Why is web presence optimization important? See the reputation management question below. Do I have to use all of the elements of web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MARCH 9, 2010

If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. Begin by creating buyer personas—who are your buyers? Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Instead they go with their gut reactions. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead Nurturing by Find New Customers. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Blog: educational. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. It’s an over-used PR buzzword. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Buy my stuff now!&# Budgets consequently must shift from buying one-way media to adding personnel or supplementing staff with outside experts who can successfully engage potential buyers in product conversations.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 18, 2010

After describing the SNAP method in more detail, the book walks you through the application of these principals and practices to achieve success in each of the three major decisions (and all of the smaller decisions involved in keeping the buying process moving forward). Share this on Bebo. Subscribe to the comments for this post?

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Test different criteria for what defines a PQL to refine the sales team’s focus on the most promising leads.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

OCTOBER 5, 2017

What's the difference between leads and prospects? Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Goal: Determine quality of lead. Here is what the funnel looks like: 1. Educate and Evaluate.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Biznology

MARCH 23, 2012

We wanted to help you with 3 things: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions. Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs).

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. Digg this! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

JUNE 27, 2008

buy a link » SUBSCRIBE TO CIO. Comments Digg This. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Comparing Google and Other Leading Messaging Security Solutions. Pathways Leadership Development Seminar, June 25. « previous page. |

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. NASA eyes buying Japans cargo spacecraft: paper. Computer virus. Parallelogram. Computer security. "For radiologists, these electronic papers provide richer information (e.g. Breaking News.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Online Marketing Institute

MARCH 13, 2011

The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. There is also the ability to do some basic lead scoring from within the interface. Those using other CRMs are still required manually enter leads.

Startups 40

Startups Leadlander Jigsaw Tools 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Lead Generation Metrics. Key question answered: How often do content consumers turn into leads? Sales Metrics. Holy grail time.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130