Biznology

OCTOBER 29, 2019

Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. Enterprise buying platforms mature. Consider these. Use of ratings and reviews sites in B2B.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

SEPTEMBER 21, 2017

More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. A key driver for this trend is the emerging values of millennials and purposeful branding.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

JANUARY 29, 2016

Unfortunately, the industry back then was in the habit of taking those potentially bright, positive, magical moments and turning them on their head. The What to Buy Moment (Top Funnel). Unfortunately, dealer sites are for the most part only about price/product/availability. The Where to Buy? Moment (Mid Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

AUGUST 7, 2015

What many of us miss is that simply advertising or “pushing” out a brand message, and then attempting to measure a response rate rarely shows positive results. In our increasingly commoditized, consumer-driven culture, it is the brand promise that provides the differentiation consumers need to make choices they’ll feel good about.

Brand Identity 80

Brand Identity Branding Word of Mouth Funnel Advertising 80

Biznology

APRIL 4, 2018

There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. But your competitors can cut prices, too, so without strong branding, prices will fall, as will profits.”

Paid Content 160

Paid Content Paid Search Agency Work Management Brand Identity 160

Biznology

AUGUST 23, 2017

The position I take in this conversation is a bold one: yes, we need a lead gen process in place but too much focus on lead gen will destroy your revenue performance as leads do not represent an opportunity. A lead becomes a prospect when the sales person can identify a differentiated value proposition.

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Biznology

AUGUST 31, 2016

When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant. This positions you as a resource rather than a thought leader! Rifles trump shotguns in this case! They want relationships first.

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151