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B2B Lead Management Market Heats Up

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Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Here’s the problem. Michael A.