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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. Here’s an example of a prompt for creating a marketing persona: Can you build a marketing persona for someone looking to buy furniture made out of recycled materials?

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience.

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The Importance of Developing Trust Through Branding

Marketing Insider Group

To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services. What’s happening in the world also impacts buying behavior. Developing Trust Doesn’t Need to Be Difficult.

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The Showpad Sales Transformation Maturity Model

According to a study from SiriusDecisions, 81% of buyers today make purchase decisions based on buying experience, over product or price. This model is visionary -- developed to inspire and excite you about where your organization can go. In order to deliver experiences that win buyers, your entire organization must transform.