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The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

Keywords 246
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Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.    Creating new and distinctive buying behaviors that can exists among complex solutions and organizational goals. 

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Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory.  Value : The buyer experiences value-based solutions and justification that enables a buying decision.

Design 100
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Web Design Color Psychology: Optimizing Colors for Maximum Conversions & SEO

seo.co

Photons of light stimulate photoreceptors in the eye, which transform that information into electrical signals that are sent to the retina, which processes those signals and sends them along to the brain’s visual cortex. They should complement the base color and give you flexibility in your designs and SEO. Finally, you have triadic.

SEO 75
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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia.   In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. . 

Buy 100
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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

What is the Vendor Selection Process? The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. There is a lot of outdated software that could have benefited from an ongoing development process to meet growing customer needs.