Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. It’s time to embrace smarter prospecting and the slow play. It all starts by understanding buying signals.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. With this insight, you can find the accounts that are in-market for your product and prioritize your messaging based on where they are in their account journey. And that sounds like a win-win for you and your prospects.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Demandbase. Why Is Intent Data Important for Marketers? Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Do you see more marketers shifting toward ABM?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. Jon Miller recently said that the B2B go-to-market playbook is kaput.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

DemandBase

MARCH 23, 2020

I won’t add to the public scolding of specific brands, but unless you are selling hospital masks or ventilators, no one wants to hear that “now is a great time to buy XYZ!”. But the people who normally make up your buying committee are likely confused or worried. They are trying to make sense of how to continue performing their jobs.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

AUGUST 23, 2021

The fact that B2B buyers have emotions means that no matter how disciplined a buying process is, they will use emotionally driven heuristics to simplify these complex decisions — often choosing the vendor that seems “safest.” In fact, whether the buyer realizes it or not, the decision is often made long before the buying process is completed.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Put simply, B2B intent data reveals the buying intentions of potential customers. Ditch the scattershot approach and focus your efforts on companies demonstrating active buying intent.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. I am arguing here that it is not complex at all—our prospects are either purchasing, or they’re not. Share our product vision and innovation.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: Demandbase. . 5 B2B Buying Journey Models.

Buy 70

Buy Process B2B Peer-to-peer 70

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. Gartner research finds that B2B buyers spend only 17 percent of the buying process meeting with potential vendors — which gets shared across multiple vendors.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Engagio

JUNE 14, 2023

Build relationships beyond your current buyers and establish strong relationships with all members of your buying groups. Invest in ROI calculators and customer stories that highlight cost justification and how your product makes your clients more effective. Employ data-driven decision-making for prospecting.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. ABM has become an incredibly popular way for B2B marketers and sales teams to connect with their prospects. ABM is an investment.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. Fuze created a pilot approach with best-fit accounts, which resulted in personalized and timely messages to key prospects when they were most active.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

TrustRadius Marketing

OCTOBER 3, 2022

However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing. Second-party intent data is different from top-of-funnel, third-party intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to shift toward digital-first buying. Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PathFactory

MAY 3, 2022

Product-led growth (PLG) has exploded. According to research from SnapApp and Heinz Marketing, around 82% of B2B buying committees now include at least one Millennial employee. Companies can shorten sales cycles by having prospects onboard and educate themselves. Everyone has pivoted to an ABM/ABX strategy.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Comprehensive content audit by industry, business need, buying stage, etc. Let’s give our buying communities a chance to wrap their heads and lives around the sudden changes affecting us all.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Outgrow

FEBRUARY 4, 2022

From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. IP Addresses.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. 63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Here’s a guide on how to do that.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

DemandBase

SEPTEMBER 26, 2018

But there are clear limitations: CRM does not directly enable engagement with prospects and can only track activity against known contacts. Prospects have a wealth of information available for researching products and services. Teams can use this data to get a more complete view of each customer and prospect account.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

DemandBase

MAY 7, 2020

Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. Of course you want to be more productive. Yes, intent is the new lead!

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Conversica

JANUARY 8, 2020

For B2Bs to ensure that conversations with prospects are productive, Marketing and Sales teams need to properly assess to whom their products/services are relevant. Without these factors, it’s tough to hold relevant conversations with prospective buyers. Challenges Facing Sales Teams.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Engaged: Accounts move to the engaged stage when someone from the target account buying group interacts with the seller’s website, perhaps identifying themselves via a download form.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

ANNUITAS

OCTOBER 7, 2020

In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects. This balance between the account and the individual is critical because people are still buying our products.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . Marketing and sales teams can use these insights to build win-back or competitive takeout campaigns, reaching these accounts at a crucial moment in the buying phase. .

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. While most businesses focus on increasing their brand’s reach and engaging as many prospects as possible, that’s not the only way to attract sales opportunities. The result?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52