Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.
Customer Experience Matrix
JULY 3, 2018
For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. The company grew to do all sorts of list processing, to manage custom marketing databases, to do identity resolution and to provide data enhancements for marketing lists.
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