Remove customer
article thumbnail

Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. The company grew to do all sorts of list processing, to manage custom marketing databases, to do identity resolution and to provide data enhancements for marketing lists.

article thumbnail

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia.   In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. . 

Buy 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.    Creating new and distinctive buying behaviors that can exists among complex solutions and organizational goals. 

article thumbnail

How purposeful branding is driving millennials and social entrepreneurship

Biznology

More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. a purpose beyond profit or how it can improve the lives of its customers. In short, digital media will be the key vehicle for reaching customers with relevant, engaging, and purposeful brands and content.

article thumbnail

How to Use How-To Content to Create and Retain Loyal Customers

Content Marketing Institute

I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases. REI proves how-to #content can create and retain loyal customers, says @HessinSeattle. Post-purchase content increases sales with new customers.

article thumbnail

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing.

article thumbnail

Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy

Tony Zambito

Image via Wikipedia. Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals.    All can offer helpful information and insight into how to better meet the needs of customers. .