Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” No surprise there. Familiarity breeds intent.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. There were also some “yes, but” findings from the research.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Zoominfo

MARCH 3, 2022

Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features.

Research 100

Research Product Software Features 100

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Buying Signals Reveal Interests. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to spot buying signals. What are examples of data-based buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Sharpspring

JUNE 15, 2022

Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Why does a buying journey need shortening?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Tony Zambito

JANUARY 6, 2022

Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Spadework involves conducting buyer research, attaining deep buyer insights, assessing what the insights mean, and mapping their strategies to critical guiding insights. Be they B2B or B2C entities. .

Buy 201

Buy Buyer Personas Leads Lead 201

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Marketing Insider Group

FEBRUARY 21, 2018

It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]. The post New Research: Empathy and Solving Buying Problems appeared first on Marketing Insider Group.

Buy 139

Buy Research B2B Sales B2B Marketing 139

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. And a (small) majority are still actively buying. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. Previous research has shown that there are several concerns, wants and needs among B2B buyers. Reaching Out to More B2B Buyers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. It’s kind of like a toll road. But, it comes at a cost.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6%

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. We decided to compile some of the most important thought leadership best practices from recent research and surveys. So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. Buyers do most of their initial research online instead of directly talking to a supplier.

Case Studies 74

Case Studies Case Study Studies Buy 74

Tony Zambito

APRIL 27, 2020

Perhaps none more important than – how will buying change? When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Will we know how buying will change? We simply do not know how buying will change.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Lake B2B

JUNE 9, 2022

But a smooth buying experience tops that list. Did we mention the power of the internet in our hands to make researching for […]. The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? B2C businesses have better conversions than B2Bs for several reasons. And why not?

Buy 105

Buy B2B Research Conversion 105

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? TDMs make decisions related to technology.

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. But in 4Q, shoppers also show an interest in buying from SMBs. Why we care. This survey of 500 U.S. Holiday pressure. Get MarTech!

Small Business Marketing 117

Small Business Marketing Buy SMB eCommerce 117

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. However, customers also have their fair share of fears as technology evolves.

Buy 145

Buy Personalization Brand Identity Branding 145

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Why Acquire New Customers? Image credit: Jon Tyson on Unsplash. Convenience.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

KoMarketing Associates

OCTOBER 2, 2019

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases. Additionally, 68 percent of B2B customers say they recognize ads from the solution provider they chose during the research process.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

MARCH 30, 2021

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. About 33% have between five and six channels personalized, while 7% have eight or more channels personalized.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Buying Decisions Are Based on the Heart.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. What has become evident in the past 14-16 months is B2B buying has undergone radical change.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Real-time buying signals can boost various sales and marketing activities. These data points flesh out ideal prospects that you can target.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 76

Enterprise Management Marketing Management Vendors RFP 76

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. But do they really want to buy, or are they just window shopping? Put another way: It all comes down to being able to read buying signals. Catch a buying signal? Here are five buying signals to look out for: 1.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Go Beyond SEO

APRIL 18, 2024

Standing out to attract new customers is hard. These will help you get more customers and grow. Key Takeaways: PPC Pest Control advertising can help you attract more customers to your business. Targeted keyword research is essential for successful PPC campaigns. It attracts the right kind of customers.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78