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KoMarketing Associates

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Here’s the process I use to help B2B clients drive leads using Google Ads. . Or they target broad, high intent keywords like “buy <main keyword.>” Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more.

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10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

Custom Images. Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall. It’s a place to make connections and build customer trust and loyalty. A large social media audience shows more credibility and respect in the industry. In-Depth Content Creation.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. AdWords Customer Match. Conclusion.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem.

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2017 Conference Preview: Discover, SMX, Pubcon & More!

KoMarketing Associates

Session Overview : Digital tools and resources help manufacturers increase their sales and brand awareness internationally. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session : Creating a Customer-Driven Content Strategy.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

For me, it’s “helping brands reach, engage and convert new customers.” ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. Wisestamp is a customized signature for e-mail and social media marketing. SIMPLE MARKETING TACTICS.

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

If they signed up for a free trial or demo, but haven’t converted into a purchase, you can send them a follow-up survey about their experience or offer a temporary discount to convince them to buy. Many email providers also allow marketers to embed videos into their emails by including the YouTube link. Drip Campaigns.