Another Big Reason B2B Marketing Fails: Failure to Engage
B2B Marketing Traction
DECEMBER 16, 2014
Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They consult their peers and look at others’ reviews before they buy. People buy based on their emotions. They want stories.
Let's personalize your content