New research from GroupM and comScore reveals that 48% of consumers who started with a search engine search for products and subsequently purchased, are taking a social activity as a next step in the buying process. This actually indicates a higher conversion rate for those customers that included search and social media in their buying process. If search is essential for the pricing component of a buying decision, then social media is its interlinked companion in the selection process. Facebook, Twitter and YouTube are synonymous with the definition of social media. MORE >>

Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews. YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog. Why don’t you get familiar with other YouTube marketing ideas on the list? MORE >>

Increased engagement (number, depth and quality of interactions with customers and prospects). First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Second, it’s crucial to consider that a B2B firm’s social network isn’t made up only of customers and prospects, but includes industry journalists, partners and often analysts as well. Video / YouTube. New customers. Objectives. Expanded social media following (e.g., Results. Leads. MORE >>

You’re going to post it on YouTube and Facebook. So what can you do to capture the attention of thousands [of potential customers] without spending a fortune on advertising, pay-per-click or [gasp] tradeshow schwag? Be helpful. Sure, great wine selection and a convenient location are important to their business, but it’s the extra level of giving and helping that drives people to buy more wine from them, more often. According to founder Robert Stephens, this seemingly contradictory strategy yields many of their best customers. Right? Wrong. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect. Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. MORE >>