YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. On YouTube, nobody believes the hype unless they see it for themselves.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Here are a few other impressive statistics, complied by VideoBrewery , that show just how valuable video can be to your brand: 90% of online shoppers said they found video helpful when making a purchase. 64% of shoppers are more likely to buy a product online after watching a video about it. We’ve created a list of four tips to help you make the most of your YouTube channel.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. “Be there when your customers are looking for you,” he says.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. But if you persist and deliver helpful, insightful and quality content over time, something magical happens. So, when we attain that magical level, what are the very best ways to reliably reach those customers? YouTube subscribers. Is anybody reading it?
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads. You may only be using YouTube for paid media. Even YouTube itself says so.
The language of business: What you’re selling may be not be what they’re buying
grow - Practical Marketing Solutions
MARCH 6, 2017
In this short video, I give some advice that might help you make progress with your internal and external customers: Sometimes what we’re selling is not necessarily what they’re buying! If you can’t view the video above, you can see it on YouTube: The language of business.
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “Originally the function of it was purely like, f**k it, let’s just make stuff that we like and not worry about if clients want to buy it or not,” co-founder Joel Jensen told me.
The End of Valued Customers
B2B Marketing Unplugged
APRIL 9, 2015
As nice as it is to hear from you by telephone, I really need to focus now on getting some work done, and I do hope Amanda isn’t too insulted that I have blocked her number as she is not easy to convince that I don’t need help with the application. If you could help with that, I would be most grateful. Sincerely, Your Under-valued customer. Could you look into that? Ever.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Media Buying. look it up. Zerys.
4 Video Marketing Strategies to Help You Get Better Results Right Now
OCTOBER 18, 2016
Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Yes, you really can do all of that with video!
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
JANUARY 14, 2017
In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Renewing Medium’s focus (6:52): Ev Williams, CEO of Medium, wrote about the company’s decision to reduce its team by one-third and to pivot Medium’s business model to more directly drive its original mission: “We set out to build a better publishing platform – one that allowed anyone to offer their stories and ideas to the world and that helped the great ones rise to the top. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
5 Tips to Help Make a Killer Marketing Video
OCTOBER 29, 2015
Creating a video (or video series) to help market your product or service is a no-brainer. Approximately zero potential customers will likely read your thousand-word written explanation about why your wooden rocking horse is more eco-friendly than the next guy's. If people decide they like you, they’ll show you by becoming customers. They will buy your app. How to do it.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? I believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. Interactions between marketers and customers must pass through at least two of these stages and very often all three.
11 Tips to Help Improve Your Brand's Communication Strategy
JUNE 19, 2015
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Cultivate a voice that delights your customers. 6) Be Helpful.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. Buy my marketing books? Buy my marketing books?
The Future of CRM is Customer Engagement
MARCH 9, 2015
What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? He’s got another book coming out next year from the Harvard Business Press called A Commonwealth of Self-Interest , about business strategies and programs for customer engagement. Customer engaged” is a more active term. That’s customer engaged.
[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
Ad Your Comment Here
FEBRUARY 1, 2011
The first one was written by Best Buy’s CEO, Brian J Dunn, who’s made a huge commitment to social media – through good times and bad – for himself and for the company, and it’s a decision he has no regrets about. And I’m convinced that the upside outweighs the downside… Ultimately, I believe that Best Buy’s message has to be where people are.
5 Strategies to Help Teams Thrive after a Merger
MARCH 17, 2017
While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Here are five ways marketing can take hold of the customer journey and drive the business forward post-M&A. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube).
The Essential Guide to Creating an SEO-Friendly Customer Journey
SEPTEMBER 24, 2014
Now, think about where in your buying process the company you bought from made themselves digitally present. When a customer takes a certain route on his or her path to conversion then, logically, the company he or she is buying from needs to be digitally present along that path. If not, then the customer’s journey will veer off to a competitor. A pair of sneakers?
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Business video communications can play a significant role to help you achieve your objectives. Content Marketing Digital Technology Brightcove Cisco Content marketing Content strategy video 1st video first video marketing YouTubeForget about video!
How to Buy a Higher Klout Score and Increase Your Social Media Influence
MAY 2, 2012
Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score. If you’ve been exposed to social media marketing, you probably already know that you can buy Facebook Fans & Twitter Followers , but can a higher Klout Score of Social Media Influence be bought as well? Note: You won’t find this method on Klout.com
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Google is severely penalizing sites that are buying links or are invested in private blog networks. Actually, Madda Fella is really underutilizing their YouTube site. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Instead of only producing one very expensive.
Are Your Customer Success Stories Being Heard?
FEBRUARY 5, 2016
Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. Customer stories, testimonials, and case studies can come in a variety of formats.
How to Use Visual Collaboration at Each Stage of the Buying Cycle
JULY 22, 2016
Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. In different phases of the buying cycle, they will be looking for different things. Let’s take a look. Awareness. Consideration. Decision.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
Fortunately, there is help. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero. Paddy Moogan provides his list of metrics that are actionable, or as he puts it, “Metrics that help you get stuff done.” iPhone vs. Android). Brilliant.
Can Google find you in your online store?
MAY 12, 2015
Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Let people get to know you, get to know your staff, your products, and the people who buy and use them. YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. Where are people buying? lives. Use it.
Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
APRIL 12, 2013
5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews. 37 Mind Blowing Secrets About Guest Blog Posts.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Video / YouTube. New customers. Objectives. Expanded social media following (e.g., Leads and new business.
Marketing as a Revenue Engine
APRIL 5, 2011
Interestingly, Find New Customers is doing virtually everything Informatica is recommending – Slideshare, YouTube, podcasts, blog, social media, etc. According to Google Analytics, traffic to Find New Customers is up by 1,602% ! ). For a list of our services, check out How We Help You. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
It's All About Revenue
FEBRUARY 7, 2013
Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. Check out these 13 marketing tools that will help you and your teams manage your content, engagement, and measurement efforts — without breaking the bank. by Amanda Batista | Tweet this.
YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
MAY 31, 2013
Go ahead and read those helpful tips right now! Your fresh and timely content has to fit one of the stages of your customers’ buying cycle, and content curation might become the center of your content marketing strategy. 10 Questions to Ask Before Setting Up a Company YouTube Channel. 9 Tips on Becoming a More Creative and Productive Writer . Marketing News
Savvy Speaks: How Do You Engage B2B Customers with Social Media?
Savvy B2B Marketing
OCTOBER 26, 2011
how do you get B2B customers engaged with your social media outlets? Helping them solve their day-to-day problems is a sure crowd-pleaser. Next to having their questions answered, many B2B customers love answering questions for others. Like the client party, do not start the conversation with 'Hi, buy stuff from me." Be helpful. FaceBook. Linked In.