11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. The cost of working with YouTubers is highly variable. The Real McCoy.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. “Be there when your customers are looking for you,” he says.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Here are a few other impressive statistics, complied by VideoBrewery , that show just how valuable video can be to your brand: 90% of online shoppers said they found video helpful when making a purchase. 64% of shoppers are more likely to buy a product online after watching a video about it. We’ve created a list of four tips to help you make the most of your YouTube channel. 1.
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). Results.
Video Marketing How-To: YouTube vs. Your Website
AUGUST 11, 2016
This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. Your videos on YouTube can have a variety of objectives — awareness building, generating subscribers, and driving traffic back to your website.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Media Buying. look it up.
The Future of CRM is Customer Engagement
MARCH 9, 2015
What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? He’s got another book coming out next year from the Harvard Business Press called A Commonwealth of Self-Interest , about business strategies and programs for customer engagement. Customer engaged” is a more active term. Both customer-centric.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “Originally the function of it was purely like, f**k it, let’s just make stuff that we like and not worry about if clients want to buy it or not,” co-founder Joel Jensen told me.
5 Tips to Help Make a Killer Marketing Video
OCTOBER 29, 2015
Creating a video (or video series) to help market your product or service is a no-brainer. Approximately zero potential customers will likely read your thousand-word written explanation about why your wooden rocking horse is more eco-friendly than the next guy's. If people decide they like you, they’ll show you by becoming customers. They will buy your app. How to do it.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
To appreciate why Google, Facebook, and — especially with this LinkedIn deal — Microsoft are possibly the most powerful martech companies in the world, we need to step back and look at the big picture of how marketers connect with prospects and customers in the digital age. Interactions between marketers and customers must pass through at least two of these stages and very often all three.
11 Tips to Help Improve Your Brand's Communication Strategy
JUNE 19, 2015
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Cultivate a voice that delights your customers. Mothers! With the “Our Food.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. Buy my marketing books? Buy my marketing books?
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. Business video communications can play a significant role to help you achieve your objectives. Content Marketing Digital Technology Brightcove Cisco Content marketing Content strategy video 1st video first video marketing YouTubeLike this post?
[Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
Ad Your Comment Here
FEBRUARY 1, 2011
The first one was written by Best Buy’s CEO, Brian J Dunn, who’s made a huge commitment to social media – through good times and bad – for himself and for the company, and it’s a decision he has no regrets about. In fact, it’s something he urges every company who might be wavering on the subject to think about seriously and take action on.
Are Your Customer Success Stories Being Heard?
FEBRUARY 5, 2016
Communicating your customer's successes can be one the strongest marketing approaches there is. Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. Customer stories, testimonials, and case studies can come in a variety of formats.
How to Buy a Higher Klout Score and Increase Your Social Media Influence
MAY 2, 2012
Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score. If you’ve been exposed to social media marketing, you probably already know that you can buy Facebook Fans & Twitter Followers , but can a higher Klout Score of Social Media Influence be bought as well? Note: You won’t find this method on Klout.com
The Essential Guide to Creating an SEO-Friendly Customer Journey
SEPTEMBER 24, 2014
Now, think about where in your buying process the company you bought from made themselves digitally present. When a customer takes a certain route on his or her path to conversion then, logically, the company he or she is buying from needs to be digitally present along that path. If not, then the customer’s journey will veer off to a competitor. pair of sneakers?
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Google is severely penalizing sites that are buying links or are invested in private blog networks. Actually, Madda Fella is really underutilizing their YouTube site. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Instead of only producing one very expensive.
Can Google find you in your online store?
MAY 12, 2015
Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Let people get to know you, get to know your staff, your products, and the people who buy and use them. YouTube should be de rigueur as it’s the most personal and immediate way of connecting with people face-to-face. Where are people buying? lives. Use it.
How to Use Visual Collaboration at Each Stage of the Buying Cycle
JULY 22, 2016
Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. In different phases of the buying cycle, they will be looking for different things. Let’s take a look. Awareness. Consideration. Decision.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
Fortunately, there is help. Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero. Paddy Moogan provides his list of metrics that are actionable, or as he puts it, “Metrics that help you get stuff done.” iPhone vs. Android). Brilliant.
Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
APRIL 12, 2013
Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? It is a way to let your customers hear from you, educate themselves with helpful webinars and get timely product or service reviews. 37 Mind Blowing Secrets About Guest Blog Posts.
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
It's All About Revenue
FEBRUARY 7, 2013
Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. Check out these 13 marketing tools that will help you and your teams manage your content, engagement, and measurement efforts — without breaking the bank. by Amanda Batista | Tweet this.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Video / YouTube. Leads. • New customers. Objectives. Expanded social media following (e.g., Tactics (Primary).
Marketing as a Revenue Engine
APRIL 5, 2011
Interestingly, Find New Customers is doing virtually everything Informatica is recommending – Slideshare, YouTube, podcasts, blog, social media, etc. According According to Google Analytics, traffic to Find New Customers is up by 1,602% ! ). For a list of our services, check out How We Help You. B2B Lead Generation : Is Marketing Really a Revenue Engine?
YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
MAY 31, 2013
Go ahead and read those helpful tips right now! Your fresh and timely content has to fit one of the stages of your customers’ buying cycle, and content curation might become the center of your content marketing strategy. 10 Questions to Ask Before Setting Up a Company YouTube Channel. Tips on Becoming a More Creative and Productive Writer . Marketing News
Just When You Think You Know B2B Marketing, The Millennials Are Here
B2B Marketing Traction
JUNE 16, 2015
You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. By 2014, millennials made up almost half of B2B buying decision makers at 46%. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). Marketing Strategy b2b customer marketing strategy
Savvy Speaks: How Do You Engage B2B Customers with Social Media?
Savvy B2B Marketing
OCTOBER 26, 2011
But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Helping them solve their day-to-day problems is a sure crowd-pleaser. Next to having their questions answered, many B2B customers love answering questions for others. Be helpful. FaceBook. Linked In.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Sounds simple, right? There are plenty of charts and graphs too.
The Customer is King. How Do You Prosper in their Kingdom?
Modern B2B Marketing
MAY 28, 2013
But Wanamaker was also the source for another less well-known quote which is more appropriate to our times: “When a customer enters my store, forget me. He is king” A king is in command. A king can do what he wants. A king acts and everyone else reacts. You can see product demos and how-to tutorials on Youtube. FROM Buy then Try TO Try then Buy.
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Try it today!
Customer Service Kings: 3 Strategies All Businesses Can Employ
SEPTEMBER 23, 2014
But the nation’s largest Internet and cable provider could be in for a rude awakening when third quarter earnings are released due to a bad summer of customer service. Ryan Block, a San Francisco resident, recorded and uploaded the first customer service call heard round the world this past July. Good customer service simply requires a little effort and a lot of commitment.
Why You Need Social Media, Even if Your Customers Don't
APRIL 26, 2012
Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
The New Social Buyer Ecosystem
JULY 24, 2011
While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. Buying Stages: “One of the biggest changes for me has been that I no longer think of a step-by-step approach. Image via Wikipedia.
Social Media Explained. Really.
grow - Practical Marketing Solutions
FEBRUARY 19, 2014
This is a real dilemma because typically my time with these clients is short and the customer needs are great, so I challenged myself — If I only had ONE HOUR to teach a group of business executives and leave them feeling confident about moving forward with social media, what would I possibly say? Yes, there are little doodles by Joey Strawn to help entertain you along the way.
Translate Features into Benefits if You Want Your Marketing.
Industrial Marketing Today
JULY 6, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. Steps To Shorten The B2B Buying Cycle by Search Engine Land. 35 Most Useful Tools and Resources which helping Freelancers by Dzinepress. Enjoy! 101 B2B Marketing Cliches.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. 57% of customers say they are more apt to buy a product in a store after receiving an email.
The Rise of Virtual Reality and What It Means for B2B Marketers
AUGUST 30, 2016
Create exciting experiences for your B2B customers that promote engagement through VR. Potential customers must know not only that your offering exists, but also how it solves their largest problems. The campaign was successful in spreading awareness, capturing 12,396 YouTube views. It displayed images and prices, and people could buy products with their smart phones.