Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But reaching potential customers isn’t the only reason why you should start creating video content. There’s 4 main reasons why you should start creating video content ASAP.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Customer Stories 2.3 Contents 1. FAQ Videos 2.

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Modern B2B Sales Model Customer Benefits of the Modern B2B Sales Model Customer-Driven Trends Influencing B2B Sales Help us out. Customer Benefits of the Modern B2B Sales Model. Traditional v.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Parse.ly

MAY 12, 2022

Content data is central to both, as content must resonate with customers, attract the right audiences, and drive bottom-line business results. VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. .

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? People buy from people – not brand names and logos. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Webinars or Q&As. Editorial Blog Categories.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Reach YouTube viewers .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

NOVEMBER 20, 2023

Protect your online brand reputation by following up on positive comments from your brand ambassadors and responding to dissatisfied customers before the story gets ahead of you. Customer Service and Customer Engagement Tidio A customer experience platform for engagement from top-of-the-funnel prospects through long-term loyal customers.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Optinmonster

JANUARY 16, 2020

Do you want to start a YouTube channel for your business? Setting up a YouTube channel for your business is pretty quick and easy. But if you want to engage your current customers and attract new leads to your business with your YouTube channel, you need to do it right. Why Use YouTube for Business? Live Q&A.

Youtube 61

Youtube Advertising Channels Optimization Business 61

BenchmarkONE

APRIL 28, 2020

Back in 2005, there was a single video uploaded on YouTube. This video was titled “Me at the zoo” and shot by Jawed Karim – co-founder of Youtube. Nowadays, YouTube is the second largest search platform after Google. “How do you rank YouTube videos on Google?”

Youtube 77

Youtube Lead Scoring Lead Ranking Video Marketing 77

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Email marketing (outbound, lead nurturing, customer communications). It didn’t exactly roll off the tongue.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. Webinars can take hours to plan, run and promote. Choose a relevant webinar topic. I don’t blame you. Let’s dive in.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. Growth hacking tools help you achieve goals faster and with minimal spending. In this section, I’ll talk about 8 tools that are designed to enhance your brand awareness and attract the right kind of customers to your business.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Optinmonster

DECEMBER 1, 2023

That’s why we’ve put together this list of the 14 most engaging content formats to help you get better ROI from your content strategy. You probably can’t start off using all 14 content formats, but this list will help you determine the best formats for your business. And the potential benefits are worth it.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Webinars are the most common types of business-related video. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Vidyard

MAY 21, 2021

Your answer will depend on where the viewer is in on their buying journey. Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. These can include things like customer testimonial videos, along with in-depth product demos. Do I want the viewer to book a meeting with me?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Virtual Conference and Webinar Statistics 3. YouTube Statistics 3.7 Since COVID-19 has increased the need to interact remotely, the power of video as a way to connect with customers has surged.

Statistics 157

Statistics Video Marketing Planning Business 157

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

Storytelling 211

Storytelling Trends Ethics Content 211

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Quick Takeaways. Avoid direct sales messages in this type of content.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. The overall goal is to attract interest in the lead, nurture them through personalized outreach, and convert them to opportunities that turn into paying customers.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. A marketing funnel allows you to optimize your marketing efforts to influence your customers and get them to take actions beneficial to your business.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Rev

OCTOBER 4, 2023

And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. Ultimately, your goal will be to create a message or story so relevant to your target audience’s needs that it sticks with them until they’re ready to buy.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Optinmonster

MAY 11, 2023

This means you can drive a lot more potential customers to your website without spending any money. All you need to do is write blog content that’s helpful to your audience. This builds brand awareness and positions your business as knowledgeable and helpful. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ConvertKit

NOVEMBER 20, 2020

You can nurture leads into paying customers. Not everyone who visits your website or social media profile is immediately ready to buy. Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Host a webinar, workshop, or masterclass. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

SnapApp

AUGUST 31, 2017

. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . Any perspective on how or why this is happening? . Andy Crestodina.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Zoominfo

OCTOBER 21, 2018

More than a billion hours of video content is watched on Youtube every day ( source ). 92% of B2B customers watch videos online ( source ). Check out Hubspot’s video about E-mail subject lines below—it’s short, entertaining, packed with personality, and most importantly, it’s helpful!

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Optinmonster

FEBRUARY 23, 2023

Here’s a table of contents to help you find your way around. Bottom of the funnel content is meant to persuade a potential customer to make a purchase. BOFU content is often the last piece of content the customer sees before buying. The shape of the funnel represents how many customers are at each stage.

Top of Funnel 72

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 72