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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why YouTube Ads? Why Zemanta? Why Outbrain? Why BuzzSumo?

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. Social commerce , on the other hand, is the next frontier.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

These stats will help you know how video marketing influences customers. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video. Here we go!

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. So the things that come to mind are Discord , buy the Discord servers. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. They may help you on your personal quest for content answers. When did content marketing start?

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Let’s dive in.

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What the Buyer's Journey Looks Like in 2022 [+3 Data-Driven Ways You Can Keep Up]

Hubspot

71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic. 42% of respondents said they discover new products through retail stores, and 56% say they do so via television ads. Sales departments can help with the second of the two.