Sharpspring

NOVEMBER 17, 2021

This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. So how to optimize your video content to turn it into an effective marketing medium? Youtube ranks well !

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Martech

OCTOBER 13, 2023

The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Why we care.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. However, a better measure of each platform is how people use them in relation to their online buying habits. 20-29: 31.8% 30-39: 21.9%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Heinz Marketing

APRIL 19, 2022

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. The overall goal is to attract interest in the lead, nurture them through personalized outreach, and convert them to opportunities that turn into paying customers. Expand Into Video Marketing.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

Oktopost

SEPTEMBER 22, 2021

If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing. Seeing ads in places they frequent is a great way to woo would-be customers. . B2B companies aren’t targeting an individual buyer, like in the B2C world.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Onalytica B2B

MARCH 12, 2018

But what we’re too often seeing, are brands treating influencers no differently to how they treat digital ad space, or a billboard; as an opportunity to pay their way in front of their target customers’ eyeballs. In helping the influencer create value for their audience, you’re showing you care about the influencer.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. So, if you want to make a splash with your product launch or corporate announcement, keep reading to learn about some top video marketing strategies that will help you achieve your goals. Understanding your audience is equally crucial.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

SendX

JANUARY 5, 2020

What do customers get by providing their emails? You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall. Use Medium to compel people into signing up for your emails and explain the perks they’ll get by doing so. Use that to your advantage.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SmartBug Media

MARCH 3, 2023

Businesses need an easy, direct way to reach customers. With so many channels to potentially reach and engage with folks—from social media and influencer marketing to paid advertising on YouTube, Google, and other mediums—it’s not always easy to know how to appropriately reach your customers with the right message and context.

Template 98

Template Advertising Agencies Sales Cycle Order 98

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. As technology advances, so do consumer expectations for the buying experience.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

SalesIntel

NOVEMBER 17, 2022

The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The ABM Agency

APRIL 2, 2021

A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. . A major advantage of programmatic buying is its efficiency. Programmatic ad buying is focused on the individual viewing the ad.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Now it’s time to grow.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Ranking 134

Salesforce Marketing Cloud

JUNE 15, 2022

You may still wonder: What is an NFT and how can it help my business ? Here, we offer a primer to help make sense of NFTs and how they can benefit businesses. In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. What is an NFT?

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team.

Work Management 113

Work Management Marketing AI Branding Brand Identity 113

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. Post the video on your YouTube channel for some extra social media authority, and embed the video into your blog. or “what type of car should I buy?” Gamification.

SEO 98

SEO Content Dwell Advertising Mediums 98

Stevens & Tate

OCTOBER 8, 2021

There is a good reason why YouTube has become the second biggest search engine – digital video is the new home of action for marketers. Special offers are used as a means of getting people to take action, such as register for your email marketing or free consultation on a number of home buying issues. Check out this article here.

Video Marketing 78

Video Marketing Top of Funnel Planning Lead Ranking 78

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. The change represented what is still a continuous effort by Google to provide users with positive, helpful online experiences. But that's easier said than done.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Video clearly is engaging ticket buyers, but many event marketers are too intimidated to use the medium. The following three strategies will help you make videos that are informative and compelling: 1.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Brandpoint

JULY 22, 2019

Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling. And they leave their mark; 80% of customers remember a video they’ve watched in the last month. 97% of businesses say that explainer videos help users understand their business better ( WordStream ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

SmartBug Media

DECEMBER 3, 2019

This catalog served as a powerful sales tool because it allowed Sears and Roebuck to cheaply and easily capture information about thousands and thousands of customers. By the 1950s and ’60s, market research took hold, which allowed marketers to collect information on their customers’ interests and habits. Inbound Today and Beyond.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. What does it help your audience do? Helpful how-to videos. Customer testimonials. They collaborate with an agency to ensure scripts and concepts are targeted to their buying personas. Company culture videos.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

PureB2B

JUNE 20, 2022

In a marketing context, this means that reviews and testimonials from your happy customers have a convincing impact on prospective buyers. 92% of B2B buyers are more likely to buy after reading a positive review. Video testimonials rank highest in terms of trust as your potential customers can directly relate to the person speaking.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Generation 62

Convince & Convert

NOVEMBER 6, 2017

Any brand trying to increase their trust and awareness with their customer can and should go live on video. Live Video Builds Trust with Your Customers. One the greatest benefits of going live is increasing trust with your customers. One the greatest benefits of going live is increasing trust with your customers.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Marketing Insider Group

AUGUST 19, 2015

I’d call these communities the customer conten kingdoms! If you know where your customers are going, or the kingdom in which they reside, then you need to find the best way to connect with them. 5 Content Marketing Keys To The Customer Kingdom. Understand the anatomy of your B2B customer. You know, where content is king.

Content 100

Content Buyer's Journey Vendors B2B Sales 100

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. These technologies are closely interrelated and help the advertising stack to function smoothly and effectively.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Inbound marketing centers on a new way of thinking about customer relationships and sales. In comparison, outbound marketing is a much more classic “sell to the customer” approach.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Actually, Madda Fella is really underutilizing their YouTube site. Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Valasys

MAY 8, 2023

The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. These marketing tools have different features and options to help you manage your digital marketing efforts. Offer advanced features such as dynamic ad insertion and programmatic buying capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Brandpoint

JULY 18, 2019

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. In fact, how-to searches are increasing by 70% every year on YouTube.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

6sense

DECEMBER 8, 2021

He enrolled in the University of YouTube. They’re a bit more involved than one YouTube video, but micro-certifications from companies like Salesforce and Microsoft demonstrate knowledge much more relevant to job requirements, and they can be completed quickly and affordably. This should really interest marketers.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62