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Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

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Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Adobe Experience Cloud Blog

billion in buying power. About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Grew up during a recession.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. Eighty-seven.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. However, you need to be careful about whether to use YouTube or a private video hosting platform.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . ” If you aren’t already doing so, make integrating customer preferences and behaviors with demographic data a key part of your 2020 email strategy.