Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Read next: Google is giving users greater control over what ads they see.

Google 119

Google Lead Ranking Paid Search Agency Planning 119

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But reaching potential customers isn’t the only reason why you should start creating video content. There’s 4 main reasons why you should start creating video content ASAP.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use their smartwatch to make a payment via Google Pay.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! What do customers get by providing their emails? They can subscribe to your list without having to navigate from the page they’re on.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide. Consumers share the products they love -- a lot!

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Martech

SEPTEMBER 27, 2021

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers.

Privacy 115

Privacy Lead Ranking Paid Search Agency Google 115

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. Provide insights into ad performance and helps brands optimize their campaigns.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated.

Terms and Conditions 362

Terms and Conditions Content Marketing Management Interactive Marketing 362

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or services is nothing short of amazing. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Because Google told us content marketing is the best way to rank for buyer search. It’s being used more and more as a tool for brands to reach customers. AI is also being used in advertising.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Hubspot

APRIL 2, 2021

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.'

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Marketing Insider Group

JULY 11, 2023

When you are authentic and helpful instead of pushy, your brand is more likable. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Be a human and try to help people.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. They may help you on your personal quest for content answers. When did content marketing start?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” 4/4 I did NOT help Apple wreck a nice beach. billion results.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Martech

DECEMBER 19, 2023

1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. Google is not mass-deleting Gmail accounts.

Marketing & Strategy 110

Marketing & Strategy Opt-out CAN-SPAM Work Management 110

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Paid Search. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 80

Google Lead Ranking Lead Scoring Paid Search Agency 80

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! Impulse buy, retail therapy… YOLO, right?!

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Contently

FEBRUARY 22, 2023

User-generated videos User-generated content (UGC) videos, from unboxings to tutorials to reviews, can help build trust in a brand because they come from regular people who simply enjoy the products they’re posting about. As any consumer can tell you: a thumbs up from a fellow shopper is often the final push to click the buy button.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Sharpspring

NOVEMBER 17, 2021

This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Step 3: Upload Your Video to Youtube. Yet, Youtube is where video marketing should start (and in many niches, end).

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. YouTube shopping.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125