Conductor

JUNE 4, 2020

While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours.

SEO 64

SEO Tips SERP Forrester 64

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.

Advertising Agencies 119

Advertising Agencies Paid Content Cost Per Thousand Advertisements 119

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. This help will come through artificial intelligence (AI), in particular with IBM’s Watson that has the ability to support marketing in all its forms.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The value prop for B2B customer data platforms (CDPs) will shift from data integration to activation. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Magisto

SEPTEMBER 7, 2018

And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 On the flip-side, you do not want to gate general awareness content that will help you drive them into the top of your funnel i.e. blogs, newsletters, etc. If you did find it helpful, give us a share @Magisto on social. MILLION WORDS.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Magisto

SEPTEMBER 7, 2018

And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 On the flip-side, you do not want to gate general awareness content that will help you drive them into the top of your funnel i.e. blogs, newsletters, etc. If you did find it helpful, give us a share @Magisto on social. MILLION WORDS.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I mean, first of all, I had a great editor that really helped make sure that what made it into the book was worth reading. I’m your host, Matt Heinz. So it’s, yeah.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Martech Advisor

DECEMBER 11, 2019

Learn how to market to them during the holidays, using our five recommendations as well as smart insights from customer behavior gathered by artificial intelligence (AI). The values-driven or values-based customer is aware, involved, and sensitive to social issues. 4 Ideas for Marketing to Values-Driven Customers in 2019.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

markempa

NOVEMBER 29, 2016

Now, for the past three-plus years, I have been helping big and small companies think about social as a channel, and how do they embed social into their selling. I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. I definitely saw it as a research tool.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Magisto

SEPTEMBER 7, 2018

And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 On the flip-side, you do not want to gate general awareness content that will help you drive them into the top of your funnel i.e. blogs, newsletters, etc. If you did find it helpful, give us a share @Magisto on social. MILLION WORDS.

Top of Funnel 40

Top of Funnel Video Marketing Lead Scoring Lead Ranking 40

Content Standard

NOVEMBER 25, 2014

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. Anywhere from two-thirds to 90 percent of the B2B buying journey is complete before the vendor is even considered, Forrester reports. “The B2B space is no different.”

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

Vidyard

OCTOBER 8, 2020

Customer Story Videos 3.7 Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. Customer Story Videos. Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking. Using Retargeting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. A video landing page is simply a landing page that includes a video of some sort to help convince visitors to take action. Customer testimonials or other social proof. Video landing pages. What are video landing pages?

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Vidyard

NOVEMBER 11, 2013

Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events. Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Vidyard

OCTOBER 8, 2020

Customer Story Videos 3.7 Popular free options include sites like YouTube and Vimeo. With a hosting platform like Vidyard , you can quickly and easily embed videos of any length, add calls to action to your video content, customize the video player, track viewers, and integrate with other tools to do even more. Blog Videos 3.6

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. ThinkWithGoogle) Image Source: Think With Google Over 70% of people describe themselves as channel-agnostic, flexible about buying offline or online. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Standard

JULY 7, 2015

A recent report by Animoto found that 73 percent of people are more likely to buy a product after having watched a video about it. These services allow you to have full ownership of your content and give you the ability to customize the look and feel of your videos. When it comes to brand integration, there’s no exact answer.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Outbrain

MAY 15, 2019

Buying decisions happen after multiple points of contact. YouTube stars, for example, probably have strong video-editing abilities. People are interested in hearing about the experiences of their friends and family when it comes time to make a buying decision. So, how is it that a first-time customer knows to order these items?

Word of Mouth 47

Word of Mouth Paid Search Agency Advertising Agencies Budget Programs 47

TrustRadius Marketing

AUGUST 21, 2018

Demonstrating that mobile usage drives revenue can help marketers justify investing in advertising tactics like mobile-optimized landing pages and search ads that provide a positive experience for customers on their phones and tablets. But it can also help with your strategic KPIs, like time to purchase and customer lifetime value.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Vidyard

APRIL 6, 2015

Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. Customers Are Tired of Transactions Your prospects are being bombarded by messages wherever they go. The customer experience is broken.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

ClearVoice

NOVEMBER 11, 2022

” More leads, more engagement, and more customers equal more success. Consistent development of meaningful, quality content will help your organization reach and exceed your long-term goals in a sustainable way. Rather than focusing solely on products and services, content marketers focus on providing helpful content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Directive Agency

JUNE 7, 2018

Subscribe to YouTube! Now, as a brief overview, the five stages of the consumer buying or decision-making process were established by John Dewey in 1910. One of those is field marketing, another is your sales team, but an often not-so-used way of helping people understand their need is actually through SEO and paid search.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Twitter announces an API to help control, standardize and mainstream retweeting.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Here are a few stats to help you decide which platforms to focus on. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. This is particularly helpful if you are a components manufacturer and have a large inventory of parts.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 8, 2012

So for people like my Mom, who make their money helping businesses do this, it’s a boon, but for the businesses themselves, I think it’s just going to create a lot of complexity that they’re just not going to find as rewarding. This week, we’re going to talk a bit about a forth-coming report from Forrester Research.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120