Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C.

B2B 129

B2B Customer Satisfaction Lead Scoring Lead Ranking 129

Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

Marketing AI 89

Marketing AI Merchandising Enterprise Management Long Tail Marketing 89

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. However, customers also have their fair share of fears as technology evolves.

Buy 145

Buy Personalization Brand Identity Branding 145

Lake B2B

JUNE 9, 2022

But a smooth buying experience tops that list. The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? B2C businesses have better conversions than B2Bs for several reasons. And why not? Our lives have become more fast-paced than ever before, and we have a range of options to choose from.

Buy 105

Buy B2B Research Conversion 105

KoMarketing Associates

MAY 18, 2021

Many marketers already know the importance of designing an effective customer experience to edge out the competition. That being said, most marketers (42%) said they still struggle with a lack of time and resources to execute their goals in regards to designing a strategy to improve customer experience.

Design 205

Design Effectiveness Digital Transformation Statistics 205

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130

Buy Generation Peer-to-peer B2B 130

ANNUITAS

AUGUST 21, 2023

Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens of Customer Experience (CX). Are you optimizing CX when your real focus should be on Demand Experience (DX)?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. But the discussion changes when Customer Data Platforms are involved.*

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Webbiquity

NOVEMBER 17, 2022

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. A landing page is a chance to create a new customer or potential customer. What is a Landing Page?

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

CMSWire

APRIL 16, 2024

Harness purpose-built AI for CX success by developing a foundation, strategizing a framework and confirming leadership buy-in. Continue reading.

Buy 86

Buy 86

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

ANNUITAS

FEBRUARY 28, 2022

Companies are not seeing the success they anticipated because they’ve failed to recognize that ABM should be about building a customer-centric experience that reaches the right buyer, at the right time, with the right information. How ABM Can Improve Customer Experience. Help buyers along a self-education journey.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

markempa

NOVEMBER 17, 2017

It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money.

B2B 292

B2B B2B Sales Organic Leads Loyalty 292

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Loyalty 102

Loyalty Touchpoints Mobile Marketing Interactive Marketing 102

Content Standard

NOVEMBER 30, 2021

Let’s talk about the convergence of content marketing and the customer experience (CX). Two years ago—and 23 years since Bill Gates declared “content is king”—few brands had truly made content the cornerstone of their customer experience. That changed with the pandemic.

Top of Funnel 133

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 133

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. It’s about building trust and turning customers into lifelong fans. And why shouldn’t they?

Ideal Customer Profiles 93

Ideal Customer Profiles Work Management Marketing Management B2B 93

Vision Edge Marketing

APRIL 7, 2020

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.” So, when customer experience goes awry it can be extremely detrimental. Make Customer Experiences Better With 3X5Why .

Customer Satisfaction 170

Customer Satisfaction Work Management Forrester Lead Scoring 170

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos.

Work Management 122

Work Management Marketing Management B2B Sales CRM 122

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Customers Want a Better Buying Journey. The current B2B buying journey is so painful, so filled with friction, that buyers are going to previously unheard of lengths to avoid. Soon thereafter, your mobile phone rings.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. This certainly requires the unified customer data that a CDP provides.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. Unlike most retailers, who use Shopify, we have our own platform, which gives us a lot of freedom and flexibility to leverage data and do some interesting things for the user experience. Interview edited for length and clarity.) A: That’s right.

Curation 98

Curation Purchase Pricing Price 98

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ClickZ

SEPTEMBER 2, 2019

Last August, Brian Solis , Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The evolution of customer behavior. Simplifying the shopping experience. Source: Hyundai.com.

Buy 87

Buy Lead Ranking Lead Scoring Ad Exchange 87

Customer Experience Matrix

JUNE 27, 2021

I thought it might be my imagination, but Google Trends confirms that “build vs buy” really is coming up more often these days that it had in recent years. It seemed that most organizations had accepted the default position of buying when possible and building only when necessary. Best to know that in advance. IT is always involved.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Biznology

MAY 4, 2018

‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing each of those touchpoints to deliver what the customer needs flawlessly.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

DivvyHQ

FEBRUARY 2, 2023

If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!

Marketing Management 98

Marketing Management Marketing & Strategy Ad Building Personalization 98

Valasys

APRIL 22, 2024

In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. Engaging customers goes beyond merely capturing their attention; it involves creating an experience that is both enjoyable and streamlined from beginning to end.

Customer Satisfaction 40

Customer Satisfaction Loyalty Tips Fulfillment 40

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. The risk is that many customers within these segments will find the messaging irrelevant and get turned off to the brand.

Marketing AI 110

Marketing AI Ideal Customer Profiles Terms and Conditions Work Management 110

Martech

MARCH 23, 2022

It’s just a policy somebody came up with in the hope it would lure more consumers into buying by alleviating the time constraint.” ” Easy returns enhance the customer experience, but they solve major problems too for retailers who can have millions of dollars of unpaid inventory waiting to be returned to them.

POS 111

POS Work Management Marketing Management Verticals 111

ANNUITAS

AUGUST 19, 2020

One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience. Traditional growth marketing focuses on the micro customer experience, because that’s usually enough to push a prospect through a low-risk transaction. Micro Experience. This is the macro experience.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Buyers have adapted fairly well to the idea of digital-first and remote buying.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Biznology

JUNE 1, 2018

Their goal is to disrupt themselves and dramatically improve how their customers experience their brand. And they need to come to agreement on which projects will deliver the most value to the company and their customers in the shortest time. Assemble a customer advisory board. Customer service people?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Heinz Marketing

OCTOBER 8, 2021

Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in fact you couldn’t believe everything that just happened. What is Customer Experience?

Paid Search Agency 119

Paid Search Agency Word of Mouth Loyalty Work Management 119

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. How to spot buying signals. What are examples of data-based buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309