Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. I probably buy the most technology out of any buyer here at Planful.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. From Should I buy this?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. No, not one bit.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Engagio

MARCH 29, 2021

It comes down to knowing the right information about the account and the buying personas at the account. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Together, these products expand our end-to-end platform and provide a combination of onsite metrics, customer, intent, and marketing program data to arm B2B marketers. Demandbase Data Stream. Site Analytics.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. It is now as much about the buying experience with the vendor as it is about the quality of the products and services. but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Adopting a one-to-few approach allows sales teams to effectively personalize at scale by creating and executing lightly-customized (personalized) outreach strategies. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

SEPTEMBER 29, 2023

The 411 of Lead Nurturing: A Mini-Primer Lead nurturing is about building and reinforcing relationships with potential buyers at every stage of the buying journey. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Content4Demand

AUGUST 17, 2021

Elevating the Buying Experience. Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Here’s how he believes intent is elevating the buying experience. In a word—yes! do they read about it?)

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. At any given time, Demandbase has around 3.7 We feel this is intrinsic to the core value we offer to all customers.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Let’s start by examining the differences between B2B and B2C buying journeys. Because B2B buying decisions take longer. B2B is the opposite.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

DemandBase

AUGUST 14, 2019

You’ll need input from your ABM leadership and sales team to understand what types of accounts are right for your business and who ticks the boxes on your Ideal Customer Profile (ICP). Let’s serve them content that is relevant to their business and where they are in the buying cycle.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JANUARY 30, 2024

” Mutilnomial example : categorize customer support tickets into various types such as “billing,” “technical support,” or “general inquiry.” In marketing, this model is often used to predict customer behavior categories. It can be binary (two categories) or multinomial (several categories).

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. The purpose of this enhancement is to create highly engaging, data-powered experiences across every customer touchpoint.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Conduct apples-to-apples comparisons with the accounts and buying groups you know best.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Demandbase. Why Is Intent Data Important for Marketers? Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Customer Experience Matrix

SEPTEMBER 3, 2018

The culprit was to be the EU’s General Data Protection Regulation, which would cut off the flow of personal data to third party brokers and, even more devastatingly, prevent marketers from buying third party data for fear it wasn’t legitimately sourced. These go beyond lists of target customers or comparing anonymized online and offline data.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Martech

MARCH 27, 2024

ABM enables marketers to create customized content and messaging for each targeted account, fostering stronger connections. Employees frequently change roles, resulting in an unstable buying committee. Moreover, we tend to buy from the brands we know. With this information, you are set up to make an informed decision.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Authentic, user-generated content.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Engagio

MAY 19, 2021

How can brands harness the revolution of data, personalization, and experiential marketing to elevate their strategies and deliver for their customers in profound new ways? She’s at the forefront of innovating how companies engage and interact with their customers. Masha Finkelstein: Identifying New Paths to Customer Insight.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. It all starts by understanding buying signals. Share how you’ve helped other customers.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

DemandBase

MARCH 23, 2020

I won’t add to the public scolding of specific brands, but unless you are selling hospital masks or ventilators, no one wants to hear that “now is a great time to buy XYZ!”. But the people who normally make up your buying committee are likely confused or worried. They are trying to make sense of how to continue performing their jobs.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118