Writing on the Web

JULY 31, 2013

Content subscription services: Find a content provider in your field and buy generic articles, then adapt them for your blog in your own voice. All a coach needs to do is edit and rewrite it to customize it for their own professional services. We provide research-rich content that forms the backbone of the article.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MAY 30, 2016

Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. How Can I Help You’ page , clearly giving options for hiring or buying. Design for Branding, Trust, Personality. Easy Navigation. An email subscription form.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

FEBRUARY 24, 2014

At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. People don’t buy what you do; they buy why you do it.” ( Simon Sinek ). And I’ve read How To Deliver a TED Talk , by Jeremy Donovan.

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

NOVEMBER 8, 2011

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind. The site set up especially for The Buying Brain book has a page of “cool brain facts,” that are fun to read. Neuromarketing Research: 3 Keys that Trigger a Buying Decision. Well, of course it would.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

DECEMBER 2, 2015

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? How do you create an emotional connection with your blog readers?

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

NOVEMBER 1, 2011

Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains. Easy, right?

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

OCTOBER 13, 2010

This information comes from research on neuromarketing and what makes people buy. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 28, 2010

Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. My foot is narrow and bony. And I know this.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JANUARY 21, 2015

How Can I Help You’ page, clearly giving options for hiring or buying. Or, better yet, use a professional, custom-designed survey. An ‘About’ page, that tells your core message, your backstory. Cornerstone content: free, free for email, and some for fee. Typical clients page : who do you work with? Blogs you read.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

OCTOBER 24, 2010

Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I The site set up especially for The Buying Brain book has a page of “cool brain facts,&# that are fun to read. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

MAY 23, 2016

It’s much like deciding to rent or buy a house. It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site. Which one is best? There are advantages and disadvantages to both.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. Founded by Christophe Morin and Patrick Renvoise, authors of Neuromarketing: Understanding the Buy Button Inside Your Customers’ Brains.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Businesses of all types use their blogs to keep customers and clients in the know. Customer Service.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

MARCH 13, 2013

Telling your brand story in clear and compelling language and in a way that gets people to want to buy from you is what a website is supposed to do. My Business Website: Content for Customers… or SEO? Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business. Building a Freelance Business on the Side.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

SEPTEMBER 29, 2010

Think about his message: People don’t buy what you do; they buy into why you do it. Online Persuasion: Seeing Through the Eyes of Your Customers. Go enjoy the 20 minute video from Simon Sinek , you’ll be really glad you did because it will make a big impact. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 20, 2010

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Brain Scans Reveal 3 Elements of “Buying Brain&#. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 7, 2010

Here’s what I’m reading in an excellent book, The Buying Brain by A.K. More importantly, how do we start treating our customers as the smart, evolved people they are? Neuroscientists now have a way to monitor the things that grab consumers’ attention and those that influence buying decisions.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 8, 2011

More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? How do you create an emotional connection with your readers?

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

JULY 15, 2010

Customers rule. Will marketers be able to influence online buying decisions with subconscious persuasion powers? Are they able to use triggers to get us to buy stuff? I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 18, 2011

I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Publishing video on your site is like a client magnet.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Online Persuasion: Seeing Through the Eyes of Your Customers. Human beings are all driven by hot button motivators. Some of these are: The desire to be first. The desire to know it all. Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. How well do you know your customers’ challenges and problems? Before that, I was a journalist and a psychologist so I learned to write differently. Writing content for the Web is different.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

OCTOBER 9, 2011

Click the link to buy something. Be prepared to respond immediately to emails, or have a good customer service response team in place. This is where you tell your readers what you want them to do, how they can take action. A call to action may be to: Pick up the phone. Sign up, subscribe. Click the link to go read something.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JANUARY 5, 2011

Further interaction with you is necessary before someone will “buy&# into your services. Content Sale: End of Year Discounts from Customized Newsletter Articles. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. Stumble upon something good? Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Get Clients : Is it easy for people to become a client and buy something from you? Are you converting readers to customers? . Do you show some personality and faces of the people who work with you? Can people easily get to know you, like you and trust you? Is it easy to download free offers? Is your sales copy effective?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 1, 2010

They are in fact what makes people comment, sign up, register, download, or buy. Online Persuasion: Seeing Through the Eyes of Your Customers. The key that you should know: Emotions are extremely powerful influences over the actions of your readers and clients. The 2nd key is that emotions are doubly powerful when they are unconscious.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

AUGUST 26, 2010

He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Online Persuasion: Seeing Through the Eyes of Your Customers. If you think computer games are just for kids or young people with too much time, think again. Money spent on games has now surpassed movies and books. (He

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

MAY 15, 2013

For example, do you want them to buy a product? Why might the prospect not buy your product or services? Describe your customer persona (avatar): Please describe how your IDEAL average customer behaves. What will your customers gain? Call a phone number? Register on a form with their email address? Be specific.

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

SEPTEMBER 13, 2010

Why do people decide to buy a product online? If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Online Persuasion: Seeing Through the Eyes of Your Customers.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

OCTOBER 5, 2010

The results demonstrated that Pepsi should have half the market share, but in reality consumers are buying Coke for reasons related less to their taste preferences and more to their experience with the Coke brand. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger. Share this on del.icio.us.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100

Writing on the Web

SEPTEMBER 7, 2017

You’ve heard me frequently mention ContentforCoaches.com , the business I founded that offers subscription and customized writing services to executive coaches. But I learned a lot about the book publishing industry, both traditional publishers and independent ones.

Wikipedia 204

Wikipedia Work Management Marketing Management Banners 204