WriteSpark

NOVEMBER 11, 2008

. | How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Learn more:  Customer Reference Forum. Twitter Updates.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JUNE 1, 2010

Don't let a brochure or data sheet become a statement about anything other than what a customer can buy today. . Understand that marketing isn't really "fluff;" copywriters are indeed trying to give customers clear and useful information. . Remember, if a product feature is in writing, you have to deliver it.

SME 120

SME Copywriting Rules Features 120

WriteSpark

DECEMBER 16, 2008

« Conference Focuses on Making the Most of Customer References | Main. | Check out Janices books on technical sales and technology marketing: Buy the book About the Book. As an affiliate, I receive a commission, free product, or other benefit when a site visitor clicks on a link and/or buys a product. Case Studies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

AUGUST 19, 2008

Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Projects cover the spectrum of customer communication, from attracting interest to motivating a purchase to sustaining loyalty   Most projects are focused on post-sale user training and support   Education.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

OCTOBER 28, 2008

Conference Focuses on Making the Most of Customer References » When the Draft has "Problems". Check out Janices books on technical sales and technology marketing: Buy the book About the Book. As an affiliate, I receive a commission, free product, or other benefit when a site visitor clicks on a link and/or buys a product.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120