KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

MAY 18, 2021

Many marketers already know the importance of designing an effective customer experience to edge out the competition. That being said, most marketers (42%) said they still struggle with a lack of time and resources to execute their goals in regards to designing a strategy to improve customer experience.

Design 205

Design Effectiveness Digital Transformation Statistics 205

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. This suggests that customers are still heavily engaging with the content produced by B2B marketers. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

FEBRUARY 9, 2021

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. Meanwhile, their ability to better understand the customer journey, automate and engage is lacking.”. Marketers and Mapping the Customer Journey.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

SEPTEMBER 26, 2018

Furthermore, buyers also claim that their relationship with a company improves when they have the option to schedule in-person or virtual meetings to ease the buying process. Customer Obsessed” Marketers See More Success. About 50 percent use email to test and learn what products or promotions customers like the most.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

KoMarketing Associates

MARCH 30, 2017

Research During the B2B Buying Process. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process. Previous research has honed in on the wide array of resources B2B buyers turn to as they make purchasing decisions.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

DECEMBER 6, 2018

Adobe recently conducted the “2018 Adobe Consumer Email Survey” and discovered that the majority of customers (39 percent) would prefer brand emails to be less promotional and more informational.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. Customers want the whole experience. Customers want the whole experience. Easy enough, right?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

JANUARY 10, 2019

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Marketers and the Need to Meet Customer Expectations.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

OCTOBER 17, 2018

While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research. Marketing to Provide an Optimal Customer Experience. PwC surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Marketing Report 121

Marketing Report Paid Search Agency Advertisements Advertising 121

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. The content should be custom-crafted to the audience you’re targeting, depending on which phase of the buyer’s journey they’re in. ABOUT LISA MURTON BEETS.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

APRIL 10, 2018

If they signed up for a free trial or demo, but haven’t converted into a purchase, you can send them a follow-up survey about their experience or offer a temporary discount to convince them to buy. As mentioned previously, you can cater your discounts or offers to customers’ past interactions with your company. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

AUGUST 22, 2019

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Excellent Customer Service’ is Making the Difference for Marketers. Twenty-seven percent said that they are at least “somewhat important.”. Most respondents (47.5

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

KoMarketing Associates

MARCH 23, 2017

I love the fact that words and colors impact decision-making, that different people behave different ways, that technology is changing the landscape, and that we are always having to rethink what we are doing to reach our customer. Needless to say, when I saw the “customer” track at SMX West, I was really excited. What are those needs?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

KoMarketing Associates

JULY 20, 2017

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? Customers are defining which channel is important at different stages of their journey. B2B Marketers and the Customer Experience.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

MAY 1, 2014

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” Influence on Buying Decisions. So how can companies get their customers to recommend them?

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

DECEMBER 8, 2021

And, they might not reach out to your company in person until they are ready to buy. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Discovery stage. Abandoned carts/form fills.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JANUARY 8, 2015

We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Know what your customers are asking about and give them the answer. If your customers are in the IT world, they are probably on Spiceworks.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

FEBRUARY 18, 2016

Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. The key takeaway is this: If you are relying on a blog to drive traffic and leads, you are missing a wider range of opportunities for how to find B2B customers. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

MARCH 10, 2016

Executives need to generate sales and revenue (and maybe move aging stock or renew customer interest in a core, if undervalued, service). As a tactic, email marketing: Can put a brand top-of-mind with the prospective or recent customer. The question is: How can email be more user-centric, in ways not directly pushing a reader to buy?

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

OCTOBER 15, 2015

They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Get to know your prospective customers.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Approximately 55% have turned to research/survey reports during the buying journey. Over the past year, most B2B buyers (67%) have consumed webinars, while 56% have consumed ebooks.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. 71% of customers expect companies to be able to communicate with them in real-time. We created a custom app through Quickbase to better manage our marketing workflow.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MAY 25, 2022

Or they target broad, high intent keywords like “buy <main keyword.>” However, they do allow you to reach higher intent searchers that are ready to buy now. . Callout extensions : Focus on specific benefits or features, such as hours, free shipping, or 24/7 customer service. . Leverage Google Ad Extensions .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 11, 2021

This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). At the bottom of the list were media planning and buying (2.9) In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list. and public relations (3.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. Consulting Content Marketing Assets During the Buying Journey. different information sources during the buying process.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Social Media and the Influence on the Buying Process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

SEPTEMBER 16, 2020

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. Sales will be an essential partner for your ABM program’s success, but if you are not the sole controller of your company’s sales and customer data, you may need other people on your ABM team as well. Embrace Intent. Maybe… or maybe not.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

FEBRUARY 20, 2018

Most customers (80 percent) stated that they prefer to be contacted via email during the buying process. B2B Marketing Toward Customer Preferences. B2B marketers, in particular, have needed to change the way they reach out to customers with content during the buying process as well.

Cold Calling 123

Cold Calling Paid Search Agency B2B Sales Tactics 123

KoMarketing Associates

JANUARY 2, 2019

PROS recently published an eBook titled, “The Future is Now: Technologies Shaping Commerce” and found that 87 percent of companies that make an excess of $5 billion annually streamline the buying experience for customers. This was compared to just 81 percent of $1B-$5B companies, and 75 percent of $500M to $1B companies.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158