Kaon

FEBRUARY 27, 2018

Interacting with 3D scenes in augmented reality are more compelling engagements for customers and prospects because they can take it off their ‘screen’ and put it into their actual environment. B2B companies have struggled with how to make buying engagements more memorable and compelling. View a quick Kaon 3D AR Scenes video.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

JANUARY 8, 2016

.” The two primary considerations that should be the focus of sales and marketing teams for companies that have complex solutions are: What are the most important differentiated value propositions that our prospects need to understand so that they will be better informed and will make the best buying decisions?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

FEBRUARY 11, 2016

What are the driving motivators behind the decisions that our customers make? We should therefore be asking those customers who did not buy from our company to help explain their decisions—so that we can build a marketing strategy to avoid losing such deals in the future. What motivates the customer? Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

AUGUST 15, 2018

These techniques will be components of, or complements to a broader landscape of customer experience solutions. This prediction is already being realized as more and more companies start to use AR and VR at relevant and meaningful stages of their customer lifecycle journeys. What’s driving Kaon’s growth ?

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Original article posted on MarketingDaily.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

AUGUST 22, 2019

Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism. View the power of the Kaon LDT (as demonstrated by a Kaon customer): [link].

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

JULY 29, 2016

When people are unhappy with the way things are going in their immediate environments, though this response may appear to be contradictory to the feelings of uncertainty and risk aversion says the report, there is a consistency in the prevalence of erratic consumer and business buying behavior.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

JUNE 18, 2018

Developed by Kaon Interactive, the ‘Building Technology’ application from Siemens is a disruptive sales and marketing storytelling app that dramatically improves the effectiveness and efficiency of complex solution storytelling using interactivity to build effective customer engagement. Kaon’s application for Siemens: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

SEPTEMBER 21, 2015

What is the profile of the company most likely to buy your product? Relevance- how relevant is their need to your company, are these leads likely to become customers. What/who triggers them to think about your company? Three R’s to help you leverage your marketing relationships: Reach- how big is your audience.

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

OCTOBER 4, 2017

Got a product your customer wants to try out (virtually) first? Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JULY 20, 2015

What does Kaon Interactive do and who are some of your customers? As a consequence, executives have come to us with the problem that their sales and marketing teams are not consistent in articulating their value propositions, causing them to lose deals early in the buying cycle they should have won. EIA: Tell us about your business.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

SEPTEMBER 25, 2015

Focus your attention on existing leads who are not yet ready to buy and those who you’ve lost before. Your CLOSERS (Sales managers or VPs) should ignore leads who are not able to buy (Nurture them or they should go to inside sales).

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

JUNE 26, 2019

The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers. Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

MARCH 15, 2016

Cisco has to buy the components, build it, house it, and ship it. While Finn said that most their customers use the Kaon device less as a presentation tool and more as an engagement tool – that is the customer doing the interaction themselves while talking to a booth staffer, Ramsey’s team expands on that use.

Trade Show 100

Trade Show Marketing Management Advertising Agencies Interactive Marketing 100

Kaon

MAY 28, 2020

While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inability to meet face-to-face.

Press 26

Press Differentiation Conference Video Marketing 26

Kaon

OCTOBER 11, 2017

Take, for example, WayfairView , an app that makes it possible for consumers to use AR to place virtual models of the furniture and décor that Wayfair sells right into the customers’ homes at full scale. Customers can now see how these products would really look (and fit) before they buy.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

MARCH 3, 2020

This means their investments in interactive customer engagement solutions developed for MWC were designed to transcend the event, and, so, they are immediately available and useful to their global marketing, sales, and channel teams everywhere. Optimists see opportunity in every challenge.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

OCTOBER 21, 2015

THE CUSTOMER. Seagate’s product is for high-performance computing customers. Gain buy-in for new technology. They had to ensure that they had captured every angle of the product to be able to demonstrate individual scenarios to customers. They are available online, as well, for customers to view at their leisure.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

FEBRUARY 27, 2020

B2B marketers have been tasked with a new challenge: to look at their business, their marketing tactics and their customers through a new lens. This enables sales representatives to better engage with customers, creating a more productive dialog and buying cycle.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

OCTOBER 21, 2020

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

NOVEMBER 9, 2017

A great brand is built when the customers consistently experience what the company promised in their messaging. Marketers need to create clear, consistent messages that can be easily understood by both their customers and the salespeople who will be directly interacting with those customers. That’s known as brand alignment.”.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

MARCH 25, 2020

Sustaining Predictable Revenue and Customer Engagement. This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations. The UN is estimating economic costs of $1 trillion in 2020.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 14, 2015

A total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, according to a survey by Smart Insights. There is no shortage of content, so marketers need to find ways to enhance the customer experience by going beyond a presentation or a whitepaper.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100