cross-sell Buy Marketo Product Purchase 
Zoominfo
DECEMBER 21, 2020
The map shows the literal market expansion T-Mobile achieved from the purchase. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Expansion by finding new customers for an existing product. Expansion by developing a new product.
Adobe Experience Cloud Blog
MARCH 29, 2019
Account-based marketing (ABM) is neither a product nor a point solution. Instead of reacting to leads that are interested in products, marketing needs to catch up and align with sales by proactively selling into accounts that are a great fit for the brand. Land & Expand: Predictive Up-sell/Cross-sell List.
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Martech
MARCH 10, 2022
This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).
Zoominfo
DECEMBER 21, 2020
The map shows the literal market expansion T-Mobile achieved from the purchase. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Expansion by finding new customers for an existing product. Expansion by developing a new product.
Adobe Experience Cloud Blog
OCTOBER 12, 2017
of clicks lead to a recovered purchase back on site. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. If the items in the cart are top-selling items include cart expiration dates or in-stock/out-of-stock alerts.
Leadspace
APRIL 19, 2023
In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Is their persona typically responsible for making decisions to buy your type of product or service?
Leadspace
AUGUST 16, 2023
Knowing someone’s level of buying power is also critical, as it indicates whether or not that person is even capable of making the decision to buy your product. Does their persona typically make decisions to buy your type of product or service? Who does have the purchasing decision power at the company?
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