Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Doing so may also offset declines in aging products a company sells.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Convince & Convert

APRIL 12, 2024

Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Build a process to market your wins internally on a consistent basis and include cross-functional teams. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience (CX). Source: SuperOffice.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Zoominfo

JULY 13, 2023

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

ClickDimensions

FEBRUARY 28, 2023

For many businesses, customer retention is paramount, especially in uncertain economic times. Inflation and the cost-of-living crisis ( UK and Europe ) has made customers set stricter priorities while reducing their spending leaving many businesses under pressure to reduce customer churn as much as possible.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. The approach is to operationalize go-to-market around customer lifecycle. This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

FEBRUARY 3, 2022

All three groups have distinctly different levels of comfort around digital interactions and distinctly different preferences for how they want to progress through the buying process. When it comes to accommodating generational divides in the buying process, most companies fall into one of three categories. This presents a challenge.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

seo.co

DECEMBER 13, 2021

Upselling is a sales technique that encourages customers to purchase an upgraded or additional product from the one they originally intended. Cross-selling is similar, but it involves recommending products that are complementary. What is Cross-Selling in eCommerce? How Does Cross-Selling Work?

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Vision Edge Marketing

JANUARY 30, 2024

I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Hubspot

APRIL 2, 2021

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.'

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. You’re able to reach more prospective or existing customers and home in on your messaging to realize your key business objectives. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

BenchmarkONE

DECEMBER 28, 2022

Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. If they do, they could lose trust in your brand, and you’ll ruin any chance of them being a future customer.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. That said, 51% know there is a better way to approach the use of payment data as they work to improve their customer experience.*

CRM 67

CRM Buy Work Management Marketing Management 67

Hubspot

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. The more invested they are, the stickier they are as a customer. Do they just use one product? Be relevant.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Heinz Marketing

OCTOBER 31, 2020

The Eight Prospecting Paradoxes That Cause Selling Schizophrenia. Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. What’s Driving Your Customer’s Need To Buy? So are your customers. How to Work in Crazy Times. Great video, Jill Konrath.

Paid Search Agency 136

Paid Search Agency Cross-Selling Ads B2B 136

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Albacross

FEBRUARY 9, 2022

It helps sales identify and prospect target accounts easier, enables marketing to deeply understand the interests of their audience, and identifies upsell and cross-sell opportunities for your customer success team. Nobody wants to buy a one-trick pony. But how to find the best data provider that suits you most?

Intent Data 52

Intent Data Intent Buy Paid Search Agency 52

Biznology

OCTOBER 3, 2021

In short, marketing should be providing support across the entire customer relationship. We know that 45% of business inquiries—whether they come in through campaigns, referrals or over the transom—eventually buy in the category. Communications focused on existing-product upsell and cross-sell opportunities.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. Happy customers are repeat customers—and in today’s era of high customer acquisition costs , businesses can’t afford to lose customers because of a bad experience. How Can You Analyze Purchase History in HubSpot?

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Heinz Marketing

MARCH 10, 2021

Customer First. It wants to put the customer first – it wants to put you first. Think about your customer’s pain points, nurture your customers by talking about how you can solve their problems. If you are selling a product or a service, make sure it is user-friendly. Make their entire buying experience seamless.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Instead of being hyper-focused on numbers, the best sellers think about what value and solutions they can deliver to their customers. Below are my tried-and-true upselling strategies to help you create deeper customer relationships — and higher profits. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout. That is something that every customer craves.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Purchase 83

Purchase Marketing AI Optimization Customer Satisfaction 83

Martech

JULY 24, 2023

Besides these standard identifiers, consider your customers and what data you need to send more valuable content. This example from Scout & Nimble, a designer furniture retailer, shows how you can use a bottom email form placement to your advantage by asking potential customers if they are also designers.

Budget Programs 87

Budget Programs Optimization Cross-Selling Opt-out 87

Sana Commerce

FEBRUARY 19, 2023

EDI is primarily used for large, recurring orders and does not allow your customers to find new products or add complementary goods to their orders. It does not tempt customers to add more items to their order through cross-selling or upselling either. Happier clients Secondly, e-commerce improves your customer service.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. This type of strategy focuses on generating repeat business from your existing customers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76