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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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Is paid social advertising still worth it in 2023?

Metadata

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Why would I share this story with you?

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Art by Natalie Harney. ” Hunter Walk has a great framework called LUV.

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How to validate your B2B startup idea

Lenny's Newsletter

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). For most of them, it was either Auth0, Google Firebase, AWS Cognito, or in-house. ’ You say, ‘Would you buy it?’ Art by Natalie Harney.

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Transform Your Value Proposition in the Subscription Economy

Mereo

The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging. Next, with the overwhelming market “push to the cloud,” sellers need to understand deployment options.

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The Ultimate Guide to TV Ads

Hubspot

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Like any marketing method, there are benefits and drawbacks to TV ads. TV ads are expensive , more expensive than any other marketing medium. Pros and Cons of TV Ads.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

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