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A guide for finding product-market fit

Lenny's Newsletter

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

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Is paid social advertising still worth it in 2023?

Metadata

Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 My next move? I hired an agency.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Even if you’re not building a B2B startup right now, you’ll find inspiration, new ideas, and frameworks that will help you with the product you’re building right now. Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% About 20% were solo founders. Art by Natalie Harney.

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The Ultimate Guide to TV Ads

Hubspot

Companies and brands fought to create more creative advertisements to counteract this, but that didn’t always help. You can ask the network for Nielsen data to help with your research. The following section is full of questions that’ll help you brainstorm and plan out your TV ad. Do you want them to buy the product?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. ’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. It takes a community to build a community.

Twitter 100