Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
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NOVEMBER 1, 2023
Complex buying processes with multiple decision-makers, long sales cycles, and the limitations of native ad channels all play a part. From there, marketers would apply their personas to the traditional lead generation model. Persona-based targeting strategies and watered-down messages were the norm, but they’ve run their course.
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