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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

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What every marketer needs to know about programmatic advertising

Martech

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process. All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Was it the creative? What is a retail media network?

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How to Get Smart About Retargeting Ads

Sharpspring

The True Costs of Paid Advertising. Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). cost-per-mille (CPM), 5.2%

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Understanding the Basics of Bid Shading

QuanticMind

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. What is a second-price auction?

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.".

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

If you’re worried about SMM costs, we’re going to break down the different factors and their own costs that can go into your overall budget. How Much Does Social Media Marketing Cost? The answer to this question can appear straightforward, especially when you do a Google search and see a number. Sprout Social .

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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Programmatic ad-buying.