A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Creating a Google AdWords Campaign.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Search Advertising via the Google Search Network. Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. Read on.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting. Job function. Units.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
By the time the cars were in the show room, there were several customers in line waiting to buy them. Image from Google’s page on responsive design (click the image to go there). Google, of course, is the largest search engine in the world. Paid search operates on a pay-per-click model, where the advertiser pays only when someone clicks on their ad. Paid Search.
Facebook Goes Direct
Manhattan Marketing Maven
JULY 15, 2013
How many fans, followers or likers are buying my products? How many are buying repeatedly? Finally Unlike right hand side (RHS) Facebook ads , which are sold on a cost-per-thousand ( CPM ) or cost-per click (CPC) basis, FBX inventory is priced as a cost-per-insertion, limited to one each day. They zeroed-in on retargeting, their specialty, and compared results against traditional display and retargeting inventory from online ad exchanges like Google’s DoubleClick , Yahoo’s Right Medias Exchange and AppNexus.