Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.".
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