Vidyard

MARCH 23, 2021

Research Your Target Audience for Video 4. Research Your Target Audience for Video To be successful with video, you first need to know who you actually want watching your content. Research what their video preferences are: Is it a good medium for reaching them? Contents 1. Define Your Video Marketing Goals 2.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MARCH 23, 2021

We went this route to give a more granular view of types of videos being created and to demonstrate the growing shift of video creation beyond the marketing use case, i.e., user-generated video created for sales conversations. The use of one-to-one video for sales conversations increased by 93% in 2020.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Objections like these are good reminders to stop wasting time on people who really have no intention of buying from you.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

SEPTEMBER 14, 2017

We face challenges around market confusion as there are many ABM players in the space, lack of knowledge around how to launch an ABM strategy, and including the entire buying committee in our sales process as marketers across several teams may need to collaborate to use our platform. 37% higher click rate.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vidyard

JANUARY 5, 2021

According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate. Opportunity-to-Close, Quote-to-Close, and Overall Conversion Rate. But what sales metrics should you be tracking?

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

FEBRUARY 2, 2021

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Front-Load Key Information 4. Front-Load Key Information 4. Keep It Short and Sweet 3.3

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Front-Load Key Information 4. Front-Load Key Information 4. Keep It Short and Sweet 3.3

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

JANUARY 5, 2021

According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate Most successful deals start out as leads, so collecting and analyzing lead data is key. How often should you be monitoring data?

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

MARCH 23, 2021

We went this route to give a more granular view of types of videos being created and to demonstrate the growing shift of video creation beyond the marketing use case, i.e., user-generated video created for sales conversations. The use of one-to-one video for sales conversations increased by 93% in 2020.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

DECEMBER 11, 2015

Research released by Forrester this month found some shocking information about sales’ use of marketing content. This content often focuses on features and functions but most buyers in today’s day and age have already discovered this information on their own in earlier stages of their buying journey. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

MARCH 11, 2019

For IMPACT the real conversation isn’t about video but in fact trust Prospecting With Video Is Changing The Landscape Of Sales Sales teams who are incorporating video into their prospecting routine are seeing some fantastic results like 5x higher click-through rates and 8x higher open-to-response rates.

Video Marketing 75

Video Marketing Personalization Ad Exchange Barriers 75

Vidyard

JANUARY 5, 2021

According to McKinsey research , companies that analyze and act on sales behavior can increase their sales productivity by up to 20%. Sales by Lead Source, Average Lead Response Time, and Lead Conversion Rate Most successful deals start out as leads, so collecting and analyzing lead data is key. How often should you be monitoring data?

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

JULY 30, 2018

We even hired a company to produce a couple of videos to summarize some research we produced and found it to be an obvious way to summarize complex information. Plus, you’re probably not going to create a whole personalized video message to someone without doing at least a little research beforehand. And rightfully so.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

AUGUST 1, 2017

Better Email Click-Throughs You slaved over that email copy for days and it contains important information for your customers! While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. But does it resonate?

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

MARCH 3, 2015

We already know that our prospects are completing much of the buying process on their own. In fact, we’ve all been beaten over the head with the statistic that more than 65% of the buying process is completed independently of sales. How are they conducting their research? With research.

Top of Funnel 51

Top of Funnel Buyer's Journey Template Video Marketing 51

Vidyard

AUGUST 7, 2015

The buying process is changing The Internet has changed how consumers and researchers conduct business. Today, buyers move themselves 60% to 90% of the way through the buying process before they engage with an organization’s sales people. Of course, that means the business is more likely to meet revenue numbers.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

OCTOBER 27, 2019

Research Your Target Audience for Video 4. Demand Generation and Conversion —typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation. Research Your Target Audience for Video. Research what their video preferences are: Is it a good medium for reaching them?

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JUNE 16, 2015

Video marketing is transforming how we do business Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions. We aren’t talking through whitepapers or landing pages (although they help).

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

NOVEMBER 5, 2020

Video applications and resumes are effective because they’re still (surprisingly) not that common and they communicate a lot of information very quickly. It combines visuals, audio, and text (via captions) all at once—a higher information throughput, if you will, despite the fact that watching takes less effort than reading.

Video Marketing 65

Video Marketing Case Studies Case Study Terms and Conditions 65

Vidyard

AUGUST 1, 2017

You slaved over that email copy for days and it contains important information for your customers! While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Increased Customer Conversions. Enter: video.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

MARCH 22, 2016

Our customers are using video content to engage and convert their audiences at every stage of the buying journey, and many of them now have thousands of videos across disparate digital properties,” said Devon Galloway, CTO at Vidyard. That is a critical step to helping marketers prioritize leads and move them through the buying journey.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

Our customers are using video content to engage and convert their audiences at every stage of the buying journey, and many of them now have thousands of videos across disparate digital properties,” said Devon Galloway, CTO at Vidyard. That is a critical step to helping marketers prioritize leads and move them through the buying journey.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

“Our customers are using video content to engage and convert their audiences at every stage of the buying journey, and many of them now have thousands of videos across disparate digital properties,” said Devon Galloway, CTO at Vidyard.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

OCTOBER 7, 2015

Think about the last truly meaningful conversation you had. Now compare that to any one of the many transactional conversations you have every day; they are impersonal, lack depth and have no substance. In fact, we’ve seen staggering increases in conversion metrics using personalization in Vidyard’s own demand generation campaigns.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Think about the last truly meaningful conversation you had. Now compare that to any one of the many transactional conversations you have every day; they are impersonal, lack depth and have no substance. In fact, we’ve seen staggering increases in conversion metrics using personalization in Vidyard’s own demand generation campaigns.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

FEBRUARY 26, 2015

In general, there’s a point when people move from awareness of a solution and consideration to making a purchase decision and conversion. Research is quite clear that video boosts sales and increases conversions. A lot can happen in 2 minutes. When you’ve got a bottleneck further down the funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

Vidyard

DECEMBER 3, 2014

By pushing this data directly into contact records within Act-On, marketers can enhance lead scoring and nurturing programs to better qualify prospects and increase conversion velocity. Leveraging the Vidyard integration, Act-On users can track which videos each contact has watched and how long they remained engaged in the message.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

OCTOBER 18, 2016

For instance, if you’re noticing a lot of prospects show a lot of interest and then become disengaged right before they would buy, an informative video at the bottom of the funnel, like a demo or tutorial on how to use your product, could be the solution. would want from you. Same idea goes for your buyer personas.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

DECEMBER 3, 2014

By pushing this data directly into contact records within Act-On, marketers can enhance lead scoring and nurturing programs to better qualify prospects and increase conversion velocity. ” For more information about Vidyard’s integration with Act-On, visit www.vidyard.com/acton or refer to [link].

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 15, 2015

People buy from people: a core sales principal that is getting more difficult each year. However, today’s customers are leveraging the vast information of the internet to research, compare and review solutions without any sales assistance. Increased Prospecting Conversion : video helps your emails stand out from inbox clutter.

Top of Funnel 50

Top of Funnel Video Marketing Marketing Proposals High Quality Lead 50

Vidyard

DECEMBER 3, 2014

By pushing this data directly into contact records within Act-On, marketers can enhance lead scoring and nurturing programs to better qualify prospects and increase conversion velocity. ” For more information about Vidyard’s integration with Act-On, visit www.vidyard.com/acton or refer to [link].

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Why should everyone buy into your brand message? What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

NOVEMBER 28, 2014

Oracle’s “Modern Mark” Proves the Power of a Tiered Commitment-level Approach Campaign Overview Through an industry research study completed in partnership with B2B Magazine, Oracle identified 5 pain points that their target consistently encounters on their journey to modern marketing. And the same goes for you.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Vidyard

MAY 10, 2021

They want to buy online, even when it comes to big-ticket business purchases. It provides guidance for both your virtual sellers (telling them the milestones they should be following to sell virtually) and for your buyers (because informed sellers help buyers feel more comfortable with virtual selling). Do your research.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

JANUARY 13, 2017

They learn why they should buy a product and how it could be beneficial to solving their problems. Here are three main things to consider: Questions : Lay out your questions ahead of time to get the stats and information you need out of your interviewees, and plan what your story arc is. Smart companies create customer testimonials.

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50