Paul Gillin

JUNE 18, 2013

This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Social media is a conversation. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 19, 2011

Research has shown that few people who “like” a Facebook page ever return to it. This creates a permission-based vehicle to continue a conversation. E-mail and news feeds can be used to deliver an ongoing stream of information that reminds people of who you are. It’s not about the likes.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 24, 2010

In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. Conversion rate. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50