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5 Ways to Use Social Media in Marketing Automation

LeadSloth

So it’s about having conversations with your (potential) clients rather than just blasting out your message. After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Lead Nurturing.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Megan Heuer , Research Director, SiriusDecisions.