KoMarketing Associates

JUNE 18, 2019

As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Without customer testimonials, the content on your site will only get you so far in the buying process. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. One of the most important, and often overlooked, points of the conversion funnel is the awareness phase. Search Query: Interest.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

APRIL 30, 2019

B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. How do they go about researching? Goals : Identify why this individual might be performing research. Use this data to inform your persona development.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

AUGUST 22, 2017

What was interesting in the follow-up conversation was that there may truly be forms of “low hanging fruit” based on the refined tactical development of additional marketing initiatives. Buyer Research. Have conversations with sales and customer service teams as well. Conversion Optimization. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 7, 2017

Through tactics like video, multi-platform advertising, and better audience research, it’s possible to reach more of your B2B audience without reinventing the same old tactics, like direct mail or tradeshows, that haven’t been working for you. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 5, 2019

This is especially true for the B2B space, because the person researching often does not have decision-making power. Here are some statistics an articles to learn more: “Only 2% of the customers buy at the initial meeting” by CrossRoads Marketing. Don’t Focus on Last-Click Conversions. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. We already know that the B2B journey is powered by content as prospects want to self-educate. Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JULY 31, 2018

However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. It also will send you an alert if any information is missing from reviews. Claiming your listings (that may have already been created for you automatically) can ensure all the information is correct.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JUNE 28, 2018

In their own research, they’ve found that the most successful B2B content marketers tend to be extra-focused on the job of building an audience. They buy our products and services, sure. Really good audience research delivers the kinds of insights that let you make jumps your audience might not even think of.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

MAY 26, 2015

There are many solutions to this challenge, one being an extensive research process. In the past, when I have gotten push back from SMEs due to time constraints, I have found sharing the process below helpful in getting proper buy-in while considering everyone’s time constraints. Complete Keyword Research.

SME 120

SME B2B Marketing Planning Content Marketing 120

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. It gives users more time to review the information and visuals.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

SEPTEMBER 10, 2019

A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. With most ecommerce sites converting 3% or less of the people who visit, not trying to continue the conversation with the 97% who don’t convert is a major missed opportunity. Only 22% say they are buying more frequently from supplier sites.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MARCH 22, 2016

In order to understand customer pain points, preferences, buying habits, etc., What information do they seek out online? So let’s say you’ve done your research and created content that you’re certain speaks to the concerns of your target audience. overall traffic, conversions, etc.). What matters to them?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

OCTOBER 9, 2018

Competitor Research Tools. Once you’ve planned out where you want to go in the first 12 weeks of 2019, it’s time to move into specifics by researching what marketing initiatives and content your team needs to tackle. In addition to the book, the author also has a website with more resources and tips. Your Own Data to Review.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. This new advertising solution is to help B2B marketers reach target audiences throughout the entire buying journey. Twitter Tailored Audiences. Conclusion.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 10, 2016

Their messages boil down to a weak offer, an (un)tantalizing bit of research that simply must be read, boring news about the latest blah blah (when I didn’t care for the previous blah blah), and…well, you get the gist. The question is: How can email be more user-centric, in ways not directly pushing a reader to buy?

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

DECEMBER 5, 2012

For example, if we look at a search for “email marketing software,” we see the following related searches: By looking at these related searches, I can make at least two assumptions: People searching for “email marketing software” are most likely in the early stages of the buying cycle.

Keywords 120

Keywords Intent Lead Gen Buying Cycle 120

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 5, 2018

These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. They may be “gated” (IE require form submissions for access) or simply a web page location with embedded media or other lead nurturing information. Organizational Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist. Add Lee: https://plus.google.com/+LeeOdden. . Add Brian: https://plus.google.com/+BrianSolis. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JULY 20, 2017

With that said, site architecture is a critical factor to make sure that information can be found by both users and search engines and XML sitemaps can certainly help this. They jump from link to link, and gather information about those pages for Google’s servers. SEOs must also consider optimizing for Bing. This is true.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

OCTOBER 20, 2013

Fortunately, the twittersphere made attendees and virtual participants feel like they were really there with an amazing stream of updates and shared information. 77% of B2B buyers do research before buying. Here are thirty of my favorites: Tweets from the @MarketingProfs N2b Forum #mpb2b pic.twitter.com/aORnb5zy9D.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

10+ Essential Research Reports & Guides for B2B Marketers. One of our more subtle goals of 2013 has been to not only write about the industries we’re in, but to also cover the latest news and information associated with the industries we’re in. Information is being created and exchanged at an ever increasing rate.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JUNE 25, 2015

Give conversation a purpose (i.e., Acknowledge that people aren’t always ready to “buy”. The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? Think of consumers as real, actual people.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

JANUARY 25, 2018

By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. For B2C, a customer can see a post about a sale on shoes and go directly to the store or website and buy the pair that they’re looking for. This all seems fair enough, right? Decision Makers.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

MAY 8, 2018

Calls-to-action (CTAs) are an integral part of content marketing – and have been ever since marketers started using content to drive conversion, engagement, and sales. It pays to regularly look at your CTA metrics to see if the types of closing lines you’re including in your content are actually driving conversions or clicks.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. Increase conversions (whitepaper downloads, demos, contact form fills, etc.).

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

APRIL 29, 2020

And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Add more data and research. It’s harder to give, even if you’re “just” giving good information.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

MARCH 2, 2017

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. The reason this discussion is important is because it helps establish a foundation for keyword research used in all online marketing endeavors, but particularly SEO , PPC, and content marketing.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

KoMarketing Associates

MARCH 15, 2013

There are sessions for everyone and the information is invaluable. I attended somewhere around 12 sessions and wrote down enough information to write blog posts for days. When creating a search strategy, it’s important to know where to focus your time and money to get the best results and drive conversions. Assign Page Values.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

FEBRUARY 13, 2014

Create content for each stage in the buying process ( Tweet this ). This type of content will gather the reader’s attention, sending them further down the buying funnel towards more targeted content. to inform customers and prospects of relevant information. types of posts. Define and measure your KPIs ( Tweet this ).

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

MARCH 17, 2016

Numbers behind this trend : Nearly three out of every four (71 percent) technical professionals visit at least six websites a week for work-related purposes, with 85 percent pinging search engines for information during the research analysis portion of the buying cycle. Further, their research found users are operating 2.23

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

KoMarketing Associates

NOVEMBER 10, 2013

Mobile is growing every single year and it’s imperative that B2B marketers make the effort to ensure their sites are ready, their audience can get the information they need, and, more importantly, that the audience can take the action businesses want them to take on their smartphone. Have you seen any other stats worth discussing?

Stats 120

Stats Facebook B2B Marketing B2B 120

KoMarketing Associates

JUNE 4, 2015

An effective blogging strategy takes keyword research very seriously. Want more information about keyword research? Ask Customer Questions and Monitor Conversations . Leverage Keyword Tools. Check out this previous post. Examine Search Results for Keyword Targets. Take a look at this post.

Content Marketing 120

Content Marketing Planning Content SERP 120

KoMarketing Associates

JUNE 11, 2019

Facebook gave us a free new tool for competitive research recently. Really want to stand out from the stream of information on Facebook? Ads must accrue a certain number of conversions before a marketer can say which ad has “won” a test. Focus on conversions and value per click. And for goodness sake, stop buying likes.

Facebook 122

Facebook Paid Search Agency Ads B2B 122