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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Provide Exhaustive Information : Second, you can never provide enough information.

Research 143
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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. These generations have grown up in the age of the internet, making them tech-savvy information seekers. Buyers want to be known and understood in both B2B and B2C buying situations.

Buy 130
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. ” It’s also indicative of the increasing size of corporate buying teams. No surprise there.

Research 349
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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

This trend has certainly added more twists and turns to the buying process. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ? Peer Influence and its Effects on the B2B Buying Process. Hence the importance of peer engagement.

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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

The data shows a clear pattern: sales is struggling to maintain an otherwise personalized buying journey. They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. But how does one translate online behavior into meaningful conversations?

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. And a (small) majority are still actively buying. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345