Digital B2B Marketing

SEPTEMBER 20, 2012

Here are three of the takeaways I came away from the conversation with: Many B2B marketers do not understand what a persona is. Some marketers do not see value in personas beyond the audience research. Moving from research and insights to personas may simply be seen as marketing fluff. by Bryan and Jeffrey Eisenberg.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Digital B2B Marketing

OCTOBER 6, 2011

These are the prospects that have identified you and are spending time researching you already. Their research activity and purchase indicators are all happening in your blind spot. Appending Data Traditional data appends can capture areas of buying influence and sometimes even buying intent.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

These are the prospects that have identified you and are spending time researching you already. Their research activity and purchase indicators are all happening in your blind spot. Traditional data appends can capture areas of buying influence and sometimes even buying intent. Social Media Scoring. Appending Data.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

MAY 17, 2011

Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. Ardath Albee has a great example of buyers driving the new research process in The Contagious Content Challenge. Conversational Social Media. Publishing.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Digital B2B Marketing

FEBRUARY 13, 2012

To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Today, this change is often wrapped up in discussions of technology, buying media based on audiences (instead of sites), optimization algorithms and new skill sets. It is about real data now.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 14, 2012

Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. Up until here, this is hopefully information you already have. Join and Drive the Conversation Your content needs to create conversation and dialogue in the market on an ongoing basis.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100