Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 9, 2016

From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. Related reading: Why Personas Fail.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100