Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Marketing and sales teams can look at a prospect’s lead score and determine whether they’re ready for a sales conversation or need to be nurtured.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Today’s buyers are more reliant on digital information to move them along their journey.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

SEPTEMBER 25, 2023

They can structure their conversations and follow-up based on this intel. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress. Those leads shouldn’t be cast aside, but returned to marketing for ongoing engagement.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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SEPTEMBER 24, 2023

Instead, Google wants you to provide useful, information-rich content that uses keywords appropriately and in context. Plug a topic-related keyword into a research tool. Do unique research and publish it as a report. And that didn’t go over well with Google. So, yes, pick great keywords but prioritize quality and quantity.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

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SEPTEMBER 25, 2023

Industry, size, revenue—these are all quantitative data points that can inform your ICP. SDRs can become more adept and efficient in qualifying conversations. Marketers can provide industry research while salespeople can share insights from their daily conversations with actual buyers. Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

OCTOBER 3, 2023

In B2C marketing, common CTAs include language like “Buy Now” and “Create Your Account.” In fact, some aren’t even close to doing so and have just begun the research phase of the customer journey. It’s one of the oldest and most heavily disputed questions in digital marketing. These people need content, not phone calls.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130